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Table Of Contents

ABSTRACT
1 INTRODUCTION
1.1 Background and rationale of research
1.2 Problem statement
1.3 Thesis Objective
1.4 Thesis scope and limitations
1.4.1 Scope
1.4.2 Limitation
1.5 Thesis Framework
2 LITERATURE REVIEW
2.1 Definition of Buying Behavior
2.2 The role of consumer behavior research
2.3 Buyer decision process
2.3.1 Need recognition
2.3.2 Information search
2.3.3 Evaluation of Alternatives
2.3.4 Purchase decision
2.3.5 Post-purchase Behavior
2.4 Factor influencing buying behavior
2.4.1 Cultural Influences on Consumer buying decision
2.4.2 Social Influences on Consumer buying decision
2.4.3 Individual influences on consumer buying decisions
2.4.4 Psychological influences on consumer buying decisions
2.5 Research Model
3 PERSONAL COMPUTER SECTOR ANALYSIS
3.1 Overview Personal Computer industry
3.2 Vietnam computer market
3.2.1 Demand and threats
3.2.2 Competitive landscape
3.2.3 Trend and forecast
4 RESEARCH METHODOLOGY
4.1 Research approach
4.2.1 Qualitative research
4.2.2 Quantitative research
4.2.3 Sample selection
4.3 Validity and Reliability
4.3.1 Validity
4.3.2 Reliability
5 ANALYSIS AND FINDING RESULTS
6 CONCLUSION & RECOMMENDATIONS
7 REFERENCES
8 Appendices
8.1 Questionnaires
8.1.1 Qualitative survey
8.1.2 Quantitative survey
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The intermediate copy v4

The intermediate copy v4

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Published by Truc Nguyen

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Published by: Truc Nguyen on Apr 05, 2011
Copyright:Attribution Non-commercial

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01/15/2013

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this project is very good bcos it provide to the point information...
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