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040927mg_indlæg_brandcommunity2_cbs

040927mg_indlæg_brandcommunity2_cbs

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A presentation given to business shcool students on strategies for brand communities

Note the speech was given way before social media like FB had been coined i.e. the cases don't include the dominant communities of today.

See also article:
http://conferences.anzmac.org/ANZMAC2007/papers/Beckmann_2.pdf
A presentation given to business shcool students on strategies for brand communities

Note the speech was given way before social media like FB had been coined i.e. the cases don't include the dominant communities of today.

See also article:
http://conferences.anzmac.org/ANZMAC2007/papers/Beckmann_2.pdf

More info:

Categories:Types, Speeches
Published by: Martin Nikolaj Gjerløff on Apr 05, 2011
Copyright:Attribution Non-commercial

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04/05/2011

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Communication strategies for buildingbrand communities
CBS, September 27. 2004
040927_commstrat_brandcommfor_unities_martin_gjerløff
 
Purpose of the next 45 minutes
To present:
Key drivers and bestpractice - cases forbrand communities
Intended take away:
A strategic frameworkfor creating a vitalbrand community
 
A strategic framework for creating a strong community
FightRole modelsExchangeManifestationsProgressionBrand
Sources of inspiration:
Own creation based on experience and inspiration from antropology,Red Spider Movement model and frameworks from other specializedbrand consultanties

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