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Table Of Contents

HISTORY of KFC:
BUSINESS OBJECTIVES
MARKETING OBJECTIVE
SWOT ANALYSIS OF KFC
THE MARKETING ENVIRONMENT:
MARKET SEGMENT PROFILE
PRODUCT
MEAL DEALS
BRAND
PACKAGING
LABELING
Prices of products:
PRICING
INTERNAL FACTORS EFFECTING PRICING AT KFC
EXTERNAL FACTORS AFFECTING THE PRICING AT KFC
PLACEMENT
DISTRIBUT8ION CHANNEL
PROMOTION
BUSINESS PROMOTION TOOLS
MAJOR PUBLIC RELATION TOOLS USED BY KFC
CONCLUSION
CONSUMER QUESTIONAIRE
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KFC FINAL

KFC FINAL

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Published by Umar Shafique

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Published by: Umar Shafique on Apr 05, 2011
Copyright:Attribution Non-commercial

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08/17/2014

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