Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword
Like this
1Activity
0 of .
Results for:
No results containing your search query
P. 1
THE Conference Schedule 2011 - Draft

THE Conference Schedule 2011 - Draft

Ratings: (0)|Views: 136|Likes:
Published by John W. Dawe

More info:

Published by: John W. Dawe on Apr 06, 2011
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as DOCX, PDF, TXT or read online from Scribd
See more
See less

04/07/2011

pdf

text

original

 
SCHEDULE AT A GLANCE
1
Special Thanks to our FULL CONFERENCE SPONSORScds creative, inc. | John Dawe Consulting Group
 
8:15 to 9:00 a.m.
Registration, Visit the Exhibits, and ContinentalBreakfast
9:00 to 10:15 a.m.
Welcome and Keynote AddressCreating Team: Breaking Down Barriers and InspiringChange
Grand Ballroom
It·s fashionable to talk about the team approach to yourwork, but in reality, how do you make that happen?Staff, managers, board members, volunteers, and, of course, the customers are all members of your teamand each has, in some cases, competing motivationsand "turf" to protect. In this session, we·ll address rolesand expectations of team members, how to motivatepeople to play nice together, and how to influence andmanage change
Alice Ferris, MBA, CFRE, ACFRE & Jim Anderson GoalBusters, LLC 
10:30 to 11:30 a.m.
A1: Curb Appeal: Optimizing PersonalCommunications in a Professional Setting
M
arco Polo
P
eople make snap decisions about you whether you likeit or not! That·s why it·s critical that you understand thenuances of verbal and non-verbal communication in aprofessional setting. Whether it·s face to face, throughletters, in email or by phone, you can make consciousdecisions about how you would like to be perceived.
Jim Anderson, GoalBusters, LLC 
A2: Panel: Finding Funds for your Company
Parlor C Room
C
ome learn how the Greater Wilkes-Barre
C
hamber of Business and Industry has partnered with Hazleton's
CANDO
and Scranton·s Metro
A
ction to offer smallbusiness financing programs in Luzerne
C
ounty. Usesinclude start-up capital, small business dollars, land andbuilding acquisition, construction, equipment, working capital, installation of pollution control equipment, andenergy efficiency upgrades. Loan rates being offeredcurrently range from 2 percent to 5 percent. Loans withvarious repayment terms are available in amounts up to$200,000.
John L. Augustine III, Greater Wilkes-Barre Chamber Alicia Tompkins, MetroAction Brian Hansbury, CANDO
A3: Exceeding Your Goals through Effective Donor Cultivation
Presidential
In a perfect world, wealthy donors would find outabout your cause and then mail you a check. You'dnever have to leave your office!
O
h wait, you probably wouldn't have a job either...In the real world,contributors of all dollar amounts like to be "courted."They want you to develop a relationship with thembefore you ask for a gift. But how do you manage thecultivation process? What are creative ways to getpotential donors involved with your cause? How doyou explain to your boss that cultivation activities areimportant when he or she is asking, "Show me themoney"? This session will help you exceed yourfundraising goals by helping you diversify cultivationtechniques to meet the desires of your donor, identify cultivation "roadblocks" and how to break throughthem, and develop ways to emphasize the importanceof donor cultivation with management and boards.
Alice Ferris, MBA, CFRE, ACFREGoalBusters, LLC 
11:30 a.m. to 12:15 p.m.
Grab Lunch, Visit Exhibits, How-To Sessions
How-To H1: (11:30 to 11:55 ± Theatre 1)Top 10 Things Small Biz Can Learn from Nonprofit(John Dawe, CFRE, The Dawe Group)How-To H2: (11:30 to 11:45 ± Theatre 2)Using Variable Data in Marketing(Dexter Loeble, Edwards Business Systems)How-To H3: (11:55 to 12:10 ± Theatre 2)Using Challenge Grants to Boost Direct Mail Returns(Barbara Vitcosky, Junior Achivement of NEPA, Inc.)
Lunch with the Purchasing Agents
J
oin us for lunch, meet with purchasing agents, learnhow to be more effective with your purchasing efforts,and learn what large organizations look for in vendorsand how their bidding and purchasing procedures.
Moderator: Donna Sedor, Greater W-B Chamber Frank Knorek, Benco Dental Michael Hill, Trion Industries 
 
SCHEDULE OF EVENTS
2
 
Special Thanks to our FULL CONFERENCE SPONSORScds creative, inc. | John Dawe Consulting Group
 
12:15 to 1:15 p.m.
B1: Multi Channel Internet Marketing
M
arco Polo
E
-mail, Facebook, Twitter, Local
A
dvertising, Banner
A
ds ² maximizing your Internet marketing budgetmeans leveraging all the channels at your disposal todrive traffic, customers and revenue to your business.Learn the different channels of Internet marketing andhow to create a plan to achieve your goals.
Gregory Davis, TimesLeader.com 
B2: Leadership: What¶s Conflict Got To Do With It?
E
mpire
The most valued employees in the 21st
C
entury aremasters of conflict resolution and creative problem-solving. To move up the business ladder in thiscomplex, competitive world means having high levelskills in emotional intelligence, and even better, inpattern awareness³ the confidence to see and tohandle conflict quickly and easily. This is a must-haveskill for all leaders and ´high potentialsµ.
D
r. Lafair willaddress this topic with humor and engaging real lifestories.
 
Sylvia LaFair, Ph.D., Creative Energy Options 
B3: The Jedi Academy: Ask Anyone for Anything
Presidential
P
eople say "I could never fundraise" because they think they can't ask for the gift!
A
sking is never about forcing someone to do what they don't want to do: it's abouthelping a potential donor fulfill their philanthropicneeds. How will you ´use the forceµ to understandwhich players will help and which will hinder yourprogress? We will provide tools to help you discover adonor's wishes, match the right asking strategy to yourand the donor's personalities, overcome objections, anddeal with the fear factor.
Alice Ferris, MBA, CFRE, ACFRE & Jim Anderson Goalbusters, LLC 
1:20 to 2:20 p.m.
C1: Panel: World Class Best Practices for Customer Service
Parlor C
Whether your business is B2B or B2
C
, today more thanever customer service is what distinguishes your brand.The technology of today has enabled a less thanfavorable customer service experience to go viralvirtually the moment it happens. The
N
ortheast
PA
 
C
ustomer Service
C
onsortium was formed by Frontier
C
ommunications,
P
enn State Wilkes-Barre, TheGreater Wilkes-Barre
C
hamber and TMG Health in2009 as a forum to promote world-class customerservice best practices in our region and providenetworking opportunities for professionals passionateabout the customer experience. The experts on thispanel will discuss today·s most relevant topics incustomer service and answer your questions on how tocreate and execute a customer service strategy todelight your internal and external customers.
Moderator: Karla Porter, Greater Wilkes-Barre Chamber Cheryl McCann, The Metz GroupSharon Furbur, Telerx Elena Kilpatrick, PA, Frontier Communications Katrina Domkowski, Solid Cactus Call Center Web.com, Inc.
C2: The Seven Key Elements to Own Your Niche inthe Marketplace
E
mpire
In this workshop we are going to cover S
EVE
N
criticalmoving parts that you must focus on to optimize yourbusiness to achieve success. By understanding,mastering and focusing on these seven specific moving parts, you will see an increased in your bottom line.This power packed workshops will include:‡ The mindset you must adopt if you want to beprofitable with your business.‡ The key question you must ask yourself that willallow you to make the most amount of money, in theshortest period of time.‡ What to think about before you start selling yourproduct in the marketplace and much, much more«
Christine Donnolo, Luzerne County Community College 
C3: The Velvet Rope: Creating a VIP Experience
Presidential
A
re your donors and volunteers suffering from specialevent fatigue? What they may be looking for is an eventthat makes them feel special. Learn how to create the
I
P
experience for your donors, volunteers andsponsors, whether you are hosting a formal gala or afamily picnic. This interactive session will cover how toalign your special event with your mission; how toidentify your target audience(s) and what motivatesthem to participate; how to conduct an ´
E
vent
 
SCHEDULE OF EVENTS
3
 
Special Thanks to our FULL CONFERENCE SPONSORScds creative, inc. | John Dawe Consulting Group
 
Makeoverµ; and how to implement creative ideas tomake people feel special.
Alice Ferris, MBA, CFRE, ACFRE & Jim Anderson GoalBusters, LLC 
2:25 to 2:45 p.m.
 
Visit the Exhibits, How-To SessionsHow-To H4: (2:25 to 2:40 ± Theatre 1)The First Step to Bank Financing for You or Your Business (Rick Drust, Franklin Security Bank)How-To H5: (2:25 to 2:40 ± Theatre 2)Using Quick Response (QR) Barcodes to Boost ROI (Lou Ciampi, Jr., Independent Graphics, Inc.)
2:45 to 3:45 p.m.
D
1: Panel: Human Resources and EmployeeRelations Best Practices
Parlor C
D
esigned for the non-HR manager, this panel bringsfour HR subject matter experts from variousbackgrounds and industries together to discuss themost effective and proven ways to deal with employeerelations in the workplace and answer your questions.Whether you manage one associate or a largedepartment, this team of human resource experts willanswer your most pressing questions on everything from how to prevent favoritism and ensure fairness inthe workplace to how deal with absenteeism and low productivity.
C
ome prepared with questions for ourexpert panel.
Moderator: Karla Porter, Greater Wilkes-Barre Chamber Elizabeth C. Leo, Esquire, Selingo Guagliardo, LLC Ed Evans, Evans HR Services, LLC Joan Logie, Kane Is Able Doug Hertel, DigitalBridge Communications.
D
3: 
D
eveloping a Marketing Strategy that Works!
 
E
mpire
N
o matter how large or small your business may be, itmust have an effective, concise and clearly definedmarketing strategy. In this extremely powerful andinformative seminar, you·ll learn how to market yourbusiness effectively ² and affordably. This seminarprovides an overview of key concepts and tools inmarketing 
---
culminating in the creation of your ownmarketing plan.
Bob Stalbaum, Strategies for Success 
 
D
3: Self-
D
efense for Nonprofit: Tools for Fundraisingin Adverse Conditions - PART
Presidential
Most of us got into the nonprofit sector to support acause and make a difference. We're generally collaborative in this sector, but we need to be preparedfor those times when there is competition--forattention, for participants, for donors. How do you dealwith these situations in a positive and effective manner?
D
iscuss how to assess obstacles and their impact,coping mechanisms and strategies for handling potentially negative situations, and how to plan forcrises and other difficult times.
Alice Ferris, MBA, CFRE, ACFRE and Jim Anderson GoalBusters, LLC 
4:00 to 5:00 p.m.
E1: 
They¶re Talkin¶ About You: Reputation ManagementOnline
 
M
arco Polo
O
nline reputation management is the act of monitoring, addressing or mitigating both searchengine results and mentions of you, your company, andyour brand in online media It involves tracking what iswritten you on the Internet, then utilizing sophisticatedonline and offline techniques in promoting positive andneutral content. Learn why monitoring your onlinereputation is important, how not doing so can hurtyour bottom line, and ways to improve your ´digitalreputation.µ
Scott Carey, Sundance Vacations Jeff Stolarcyk, Solid Cactus Web.com 
E2: The POWER! Panel: Career Advancementthrough Networking
Parlor C
D
escription
C
oming Soon
 
Moderator: Luke Matthews, Director, POWER! 
E3: Self-
D
efense for Nonprofit: Tools for Fundraisingin Adverse Conditions - PART II 
Presidential

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->