Customer Relationship Management byMaruti Suzuki India Ltd.
Maruti Suzuki India Ltd. is one of India's leading four-wheeler automobilemanufacturers and the market leader in the car segment, both in terms of volume of vehicles sold and revenue earned. Suzuki Motor Corporation of Japan holds amajority stake in the company. It was the first company in India to mass-produceand sell more than a million cars. The company headquarter is in Gurgaon,Haryana (near Delhi). More than half of the total number of cars sold in Indiawears a Maruti Suzuki badge.
Maruti Udyog Limited (MUL) was established in February 1981, though theactual production commenced in 1983 with the Maruti 800, based on the SuzukiAlto kei car which at the time was the only modern car available in India, its' onlycompetitors- the Hindustan Ambassador and Premier Padmini were both around 25years out of date at that point. Through 2004, Maruti has produced over 5 Millionvehicles. On 17 September 2007,
was renamed Maruti Suzuki IndiaLimited.
Maruti Suzuki offers 13 models, Maruti 800, Alto, Ritz, A Star, Swift,Wagon R, Zen Estilo, Dzire, SX4, Grand Vitara. Swift dzire, A star and SX4 aremaufactured in Manesar, Grand Vitara is imported from Japan as a completelybuilt unit (CBU), remaining all models are manufactured in Maruti Suzuki'sGurgaon Plant.