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checklist project

checklist project

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Published by Ben Picton

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Published by: Ben Picton on Apr 06, 2011
Copyright:Attribution Non-commercial

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04/18/2014

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Advertising PresentationsChecklist
y
 
Dress appropriately
y
 
In
troduce yourself (or team)
y
 
C
reatively i
n
troduce the product, service, or idea
o
 
S
tart with a huge QR code, have it sca
nn
ed to a sample ad that we woulduse, maybe for real estate ( have a li
nk 
for us to push i
n
PP)
y
 
S
hare your 
SWOT
 
o
 
S
± expertise i
n
QR,
o
 
W
± 
n
o eco
n
omies of scale,
o
 
O
± seco
n
dary research about QR sca
nn
i
n
g, QR codes are growi
n
g i
n
 popularity, people with smart pho
n
e sca
nn
ers are growi
n
g,
o
 
T
± Low e
n
try barriers,
y
 
S
hare your ³basic´ mar 
eti
n
g pla
n
(4 Ps, briefly cover budget for advertisi
n
g)
o
 
B
udget ± Dalie a
n
d
I
RR 
o
 
Price ± Pay per sca
n
$1.15ish but
I
do
t thi
nk 
this is a good way to priceit, what if bc of our QR the first perso
n
buys it, the
n
we o
n
ly get $1.15 for the sale, so 1 lump sum would be better (
B
e
n
loo
up the Pay per clic
 rate) or does it mea
n
the price of our promotio
n
s?
o
 
Place ± figure out where we put our ads to the
B2B
 
o
 
Promotio
n
± 
B
e
n
- Pri
n
t magazi
n
e ad i
n
RE mag,
B
e
n
- Direct Mail to realestate offices,
S
ocial Media (Dalie ma
e faceboo
page), PR w/ publicspea
i
n
g @ busi
n
ess clubs a
n
d pecha lucha
n
)
o
 
Product ± 
I
dea ± QR ads,
S
ervice ± QR sig
n
s, ads, mar 
eti
n
g strategy w/QR,
y
 
S
hare your i
n
tegrated pla
n
(A
n
outli
n
e of how you i
n
te
n
d to advertise for o
n
efiscal year). ± 
C
ala
n
dar of Promotio
n
s
y
 
(Do this briefly).
y
 
Discuss a
n
d show your creative executio
n
for the mediums chose
n
for thei
n
tegrated pla
n
. ± 
S
how the ads, faceboo
page, staged pictures of publicspea
i
n
g,
y
 
(
I
f you are doi
n
g televisio
n
± show at least o
n
e 30 sec. spot or ma
e a storyboardfor it.
I
f you are doi
n
g radio ± ma
e the spot or have it writte
n
i
n
script formata
n
d read it to us.
I
f you are doi
n
g tra
n
sportatio
n
advertisi
n
g, show us the art wor 
 a
n
d explai
n
how it will wor 
.
I
f you are doi
n
g billboards, show us the art wor 
 a
n
d explai
n
how it wor 
s.
I
f you are doi
n
g
W
eb, explai
n
what you i
n
te
n
d to do or build a moc
 
W
eb site.
I
f you are doi
n
g direct mail or sales promotio
n
, the
n
showus what you i
n
te
n
d to do.) - same as previous
y
 
H
ave every piece of your i
n
tegrated mar 
eti
n
g pla
n
supported by somethi
n
g thatwe ca
n
either see or hear. ± same as previous
y
 
Prese
n
t your creative pieces o
n
some
i
n
d of display u
n
it for the class to reviewfrom the fro
n
t. (
C
omputer programs ca
n
be used if you choose: PowerPoi
n
t,
S
lideshows, Youtube, a
n
y other program.) ± basically the same as before

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