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NetApp February 2011

NetApp February 2011

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Published by: Biffarama on Apr 06, 2011
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04/06/2011

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Competitive Media Coverage Analysisfor 
Analysis Period:February 2011
© 2011 Cision
Prepared by:
Troy Gilberttroy.gilbert@cision.comMarch 28, 2011
 
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Media Analysis: February 2011
© 2011 Cision
Statistical Summary
NetApp EMC HDS HP IBM Dell
Total frequency75 95 14 21 18 10Total positive frequency10 5 0 1 0 5Total negative frequency0 1 0 0 0 0Total neutral frequency65 89 14 20 18 5Total reach (millions)73.0 57.6 3.3 25.4 14.7 2.4Total positive reach (millions) 8.8 1.4 0.0 0.1 0.0 1.4Total negative reach (millions)0.0 0.1 0.0 0.0 0.0 0.0Total neutral reach (millions)64.2 56.1 3.3 25.3 14.7 1.0Share of ink 32% 41% 6% 9% 8% 4%Share of exposure41% 33% 2% 15% 8% 1%Share of positive ink47% 24% 0% 5% 0% 24%Share of positive exposure75% 12% 0% 1% 0% 12%Share of negative ink 0% 100% 0% 0% 0% 0%Share of negative exposure 0% 100% 0% 0% 0% 0%
Share of InkShare of Exposure
NetApp32%EMC41%HDS6%HP9%IBM8%Dell4%NetApp41%EMC33%HDS2%HP15%IBM8%Dell1%
 
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Media Analysis: February 2011
© 2011 Cision
Share of Industry Reader InkShare of Industry Reader Exposure
Competitive shares
‡ EMC held the majority share of Industry Reader Ink and Exposure again this month, while NetAppheld more than one-quarter share of each. Media outlets
CRN.com
(23 articles, 2.1M impressions)and
SearchStorage.com
(16, 0.8M) were the most frequent sources of mentions for this reader type
Share of Customer Reader Ink Share of Customer Reader Exposure
‡ Customer Reader Ink and Exposure was dominated by EMC in February, with the competitor holding just about half the share of each measure.
NetworkWorld.com
(12, 2.2M) had the mostmentions for publications of this reader type; EMC was mentioned in 75 percent of the articles fromthis outlet (9), while NetApp was mentioned in 33 percent (4).
NetApp29%EMC42%HDS9%HP6%IBM8%Dell6%NetApp27%EMC43%HDS12%HP5%IBM6%Dell7%NetApp20%EMC48%HDS8%HP14%IBM6%Dell4%NetApp12%EMC52%HDS8%HP18%IBM5%Dell5%

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