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Table Of Contents

Abstract
Corporate Strategy
Goal & Vision
Strategies:
To strengthen our position as an international mobile operator
To strengthen our position in certain regions
Business Strategy
Believe in following strategies:
Social Responsibility
Supply Chain Management
Collaboration
Training and Research
Managing certain Operations
Dynamic
Innovative
Responsible
Business Objectives
Market Orientation
Market Driven Strategy
Š Market orientation
Market Orientation:
Customer focus
Competitor intelligence
Cross-functional coordination
Environmental Influences
Distinctive Capabilities
Superior to the competition
Difficult to duplicate
Applicable to multiple competitive situations
Value and capabilities
Customer values/ Match the capabilities
Superior Performance
Market Segmentation & Targeting
Market Segmentation and Positioning
Market Segmentation & Product Positioning Analysis
Market Positioning
Companies positioning against competition
Segmentation Strategy
Which Market to Segment
Geographic (Area wise)
Demographic (Life style)
Psycho graphically (Personality)
Product strategy
Five Product Levels:
Add a new product strategy
Cost reduction strategy
Product improvement strategy
Marketing strategy alteration
Product Elimination strategy :
Mobile subscriber forecast
Product forcasting
Cycle (Telecommunication Industry)
Product plan
PRODUCT PLANNING
Pricing strategy:
Prepaid tariff comparison of Telenor-UFone-Mobilink (Per mint)
PRICING PLANNING
Promotion strategy
promotion strategy
Advertising:
Sales promotion:
Publicity (indirect channel)
Distribution strategy
Customer characteristics
Determinants
Distribution centers of Telenor
Distribution Structure of the Cellular Sector:
DISTRIBUTION PLANNING
REPOSITIONING PLANNING
Conclusion:
Works Cited
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19445623-Telenor-Project

19445623-Telenor-Project

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Published by: Atoof Zahid Khanzada on Apr 06, 2011
Copyright:Attribution Non-commercial

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01/09/2013

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