Evaluation. Raw text.
.In what ways does your media product use, develop or challenge formsand conventions of real media products?
Our trailer partly uses the narrative code of Todorov¶s theory of equilibrium. The theory isbased on how that there is a state of equilibrium then a disruption occurs, then there is anattempt to restore equilibrium and a new one is created. There is a clear state of peace as theboys are firstly depicted as happily playing a game the voiceover matches this.Disequilibrium is shown when the noise comes and their ears bleed. There is not a cleareffort to restore equilibrium and neither is there a new one shown, we deliberately did this inour trailer as it would not entice the audience to see the film in the cinema if they knew whathappens in the end.
The start of our trailer was going to contain the conventional green still with information of what audience the trailer is suitable for. However after further research into when this isused, we found that this green still only appears at the start of trailer which is being viewedon the internet. There is no need for information for cinematic trailers like ours; it just goesright into the footage.
Our Trailer conforms to convention of withholding great character development, only making the characters develop when it is necessary for the clarity of the story, this is used inthe Grudge film trailer. In our original script the split screen was much longer and includedmore character development we decided that this development was not needed and the splitscreen was too long for the trailer to keep the audience¶s attention. With not so much focuson the split screen we were able to include more footage of elements of horror, such as theblood dripping on the controller.
The editing of our trailer does conform to the basic conventions of film trailers containinglots of quick cuts and sudden change of scene. Our first draft, constructive feedback fromour focus group suggested that the cuts were quicker and more edgy. Two of the suggestedchanges were when the character Mark goes to hit his girlfriend and the other was when thedoor was slammed. We decided to cut Marks scene so the hit goes right into the blood. Wedid the same with door as soon as the slammed. With consequential feedback from thesechanges we found that the trailer had suspense and action of a conventional horror trailerslike The Crazies or The Fourth Kind.
We were very restricted with the lighting we used in the production of our trailer as we only had the choices of natural daylight, domestic lighting or the light from the video camera. Themost effective shot that conforms to the convention of dark and eerie lighting in horrortrailers would be the shot of Travis¶ eye. I find that this conforms to the convention of dark and eerie lighting of horror trailers as all the focus is directed on the eye which creates moresuspense and fear as the lighting allows the viewer to only focus on the eye.
Our trailer conforms to the convention of all film trailers, ending with a cliff-hanger wenoticed this in the trailers for Dawn of the dead when the question is weather the dead break in and attack and also in the trailer for Drag Me to Hell where the question is weather thecurse kills her or not. Our trailer ends on the question of whether Abdullah is caught by thevirus or not. We did this by having the last shots of Abdullah shouting that the virus cannothim, but then having a shot of the red light being reflected in his glasses. The other questionswhich could be asked from our trailer are weather the virus spreads further and there is aglobal endemic or weather its not the Xbox, it could be something else.
We conformed to the conventions of film trailers and horror trailers in particular, of having avoiceover we found that the use of a voiceover is most effective in the Saw series trailers. Atfirst we recorded our actor Abdullah performing the voiceover on the video camera, howeverwhen we uploaded this audio onto Garage band we could not edit the audio and change the