04 Shape up
Which famous tennis star recommends buyingSCA shares? What is the name of the world’slargest retail chain? Find out in Shape Up.
06 Shape cover
The world reads more print news than ever.But many publishers are in trouble. Shape looksat the trends changing the media map.
Read how to market tricky products, why kidshave become a trend and about packaging thatcan save lives.
Shape meets Susanna Jacobson, a London-basedanalyst who keeps track of the intersection whereglobal warming and business meet.
The new soda recovery boiler can provide anentire pulp mill with heat and electricity.
26 Sca inSide
What do small stockholders think about SCA?Shape meets eight who attended the recent annualmeeting. Read more of what’s on the way at SCA.
Exclusive or plain. Camera peeks into the mostprivate of all rooms: the WC.
34 Shaping a view
Between 2005 and 2010, SCA will lower its waterconsumption by 15 percent. Daniel Solberg, incharge of SCA’s Water Network, explains how.
is published in Swedish and English. The con-tents are printed on GraphoCote 80 gram from SCAForest Products. Reproduction only by permission ofSCA Corporate Communications. The opinions expressedherein are those of the authors or persons interviewedand do not necessarily reflect the views of the editors orSCA. You can subscribe to
Shape or read it as a pdfat www.sca.com.
is a magazine from SCA
SCA,Communications and Investor Relations, Box 7827,103 97 Stockholm
+46 8 788 5100
+46 8 678 8130
Anna Selberg, SCA and Göran Lind, KristinPäeva, Appelberg
Mats Wester, Appelberg
Sörmlands Grafiska Quebecor AB,Katrineholm