Product : Shaving Spray

Use : We can just use the spray on face and by using paper napkin we can clean our face instantly.

1. Total product layer by layer.

Core benefit = shaving

Basic product = shaving spray
Expected product = no injury, smooth & fast shave
Augmented = Razor that automatically adjust with phase(Gillette)
Potential = shaving spray in which you just need to sprinkle it on chin & sweep it out &
you get shaved!!!!

2. Profiling of the target customer

 Geographic = Whole World

 Demographic
1. Gender = male
2. Income = lower , middle and higher income segment(Means all class people)
3. Occupation = any occupation
 Psycographic = a person having fast life
1. User profile=quantity used is high during festivals
 2. Benefit=best quality
3. Awareness level=target area is unaware customers

Two other brands = Gillette, Vi- John, Dettol.

Description :

 It is in liquid form.
 A person just need to sprinkle it & sweep with a tissue or cotton and get shaved
instantly.
 No fear of getting it out in tours.
 It saves time, it is a main thing.
 It reduces injury from razors.
 For any complain or confusion regarding product catch contact details.
 Free home delivery will be provided.

Photo

- Time utility:
Customer: A very short period of waiting time for purchase decision
Company: (Cost of stock out and substitutability):
Competition: (Service levels provided)
Therefore what is the marketing implication?

- Place utility

. Consumer: Maximum distance a consumer is willing to travel for the product. 2 kms

. Company: Natural flow of goods. Manufacturer (Us) to distributer to dealer to retailer

to consumer

Competition: Extent of reach attained

 (1) Direct to Home :
Online purchase and Free home delivery
(2) Big Retail chains:
Like big bazaar (Future Group), Reliance, star bazaar

Therefore what is the implication?

- We will give home delivery for those who purchase online.

- We will put our products in only in retail chains and not in small provision stores.

Flow of the channels :

1) Manufacturer to our courier company to Consumer

2) Manufacturer to prescribed retail chain to consumer

PRICE:

At home:
At now shaving tube on an average 60 rs per 250 Gm/ form : 150
A razor of Rs. 125
After shaving spray : 175
Total expense of a month Rs. 450

Outside:

Assumed that barber charges average 40 Rs per shave

In a week 2 times shave. So in a month 9 times shave.
Total expense of a month: 360.
Here of we add value of time (opportunity cost) then the amount will still go up...
   
  Particular Per Unit Cost
     
  R/M consumed 25
add D/W 10
add Carriage inward 5
  Prime Cost 40
add Factory o/h 20
  Total Factory o/h 60
add Administration o/h 25
  Cost of Production 85
add Selling & Distribution 40
  Total Cost 125
  Profit 125
  Selling Price 250

No Particular %
1. Stearic acid 8.2
2. Aqua 4.1
3. Sodium Gluconate 2.2
4. Urea 1.3
5. Alpha-Isomethyl Ionone 3.5
6. Calcium Hydroxide 2.7
7. Triethanolamine 3.7
8. Glycerin 5
9. Lanolin 2
10. Polyoxyethylene sorbitan monostearate 6
11. Water 61
12. Fragrance 0.3
Black ho ya white…

Remove at any sight,

Karo apna face bright,

Ya hi he choice right……..