Professional Documents
Culture Documents
Chapter 16
Corporate entrepreneurship
Chapter outline
– Strategic renewal
the new combinations of resources that
result in significant changes to an
organisation’s strategy or structure.
– Innovation
new combinations of resources that
usually lead to new products and
services.
Rationale for corporate
entrepreneurship
Source: G. Neilson,
J. Albrinck, J. Hornery
et al., E-Business and
Beyond: Organizing for
Success in New
Ventures, Booz Allen &
Hamilton, New York,
2001, p. 10.
Stage 1: Idea generation
– concept description
– target market
– value for the customer
– competition
– potential business models
– opportunity size
Stage 3:
Business plan development