I am Ashish Atrey, a student of MBA studying in Lovely Professional University Jalandhar (Punjab) and carrying out asurvey for our academic project to “Impact of service Quality onCustomer Satisfaction, Loyalty, and Commitment in The IndianBanking Sector”. So please fill this questionnaire. Your identity would not be revealed and information will only be used for academic purpose.
TOPIC- Impact of service Quality onCustomer Satisfaction, Loyalty, and Commitment in The Indian Banking Sector.
OBJECTIVE OF THE STUDY
The major objective of this study is to examine the strength of associationbetween service quality, customer satisfaction, customer loyalty, and commitment, and also to explore the differences in perception of these variablesbetween public and private sector banks.
The following research questions were proposed to be examine1. What is the strength of association between service quality and customer satisfaction, loyalty, and commitment?2. What are the differences in perception of customers regardingservice quality, customers satisfaction, loyalty, and commitment between public and private sector banks.