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Table Of Contents

Common elements in a crisis
When an incident escalates into a crisis
Crisis Management
objectives of crisis management
Common errors in crisis management
preparing for a Crisis
the Crisis plan
the Crisis Management team
Four key roles
the importance of record keeping
the stages of a Crisis
the context of the crisis
the eruption of the crisis
the impact of the crisis
the strategic phase
the implementation phase
After the crisis is past: reflection and evaluation
trust and credibility
Give reliable and accurate information
put people first
What do the media want?
the role of the internet
the communications office needs to know all relevant facts
Keep an accurate log of media contacts and requests for information
Make a note of the key messages to be communicated
put together an initial holding statement
prepare fuller statements as appropriate
never say “no Comment”
never go ‘off the record’
Monitor the media
Further Reading
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Published by Anatolij Babinskyj

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Published by: Anatolij Babinskyj on Apr 09, 2011
Copyright:Attribution Non-commercial


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