Department of Business AdministrationUniversity of Lucknow
I acknowledge my indebtness to “Dr. Haider Ali” sir who showed me theright path, helped in increasing my horizon and clarifying my objective.Throughout the project he was always there to help me in overcomingthe hurdles, thus helping me to meet my objective.I would also like to thank my friends and all those individuals who gaveme the proper refrences and provided me with relevant information onthis topic and gave me important web links for assistance.
TABLE OF CONTENTS
1. INTRODUCTION 42. COMPANY PROFILE 5-63. VISION, MISSION & PHILOSOPHY 74. PRODUCTS 8-145. PRICE 15-176 SUPPLY CHAIN OF NIRMA 18-197. DISTRIBUTION 208. LEVELS OF DISTRIBUTION 219. REFERENCES 22