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Table Of Contents

Building customer value, satisfaction , and loyalty
Choices and implications
Monitoring satisfaction
Customer complaints
Total quality
One-to-one marketing
Increasing value of the customers base
attracting and retaining customers
Reducing defection
Retention dynamics
Building loyalty
Interacting with customers
Developing loyalty programs
Personalizing marketing
Customer database
Data warehouse and data mining
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chapter 5 english

chapter 5 english

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Published by fahid

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Published by: fahid on Apr 09, 2011
Copyright:Attribution Non-commercial


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