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Table Of Contents

Building customer value, satisfaction , and loyalty
Choices and implications
Monitoring satisfaction
Customer complaints
Total quality
One-to-one marketing
Increasing value of the customers base
attracting and retaining customers
Reducing defection
Retention dynamics
Building loyalty
Interacting with customers
Developing loyalty programs
Personalizing marketing
Win-backs
Customer database
Data warehouse and data mining
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chapter 5 english

chapter 5 english

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Published by fahid

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Published by: fahid on Apr 09, 2011
Copyright:Attribution Non-commercial

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12/12/2012

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