Because o its corporate behavior, thequality o the relationships it establishes,and the quality o its products andservices, Natura will be an internationalbrand, identied with the counity o people who are coitted tobuilding a better world, based on better relationships aong theselves, withothers, with nature o which they arepart, with the whole. .
Our Reason or Being is to createand sell products and services that proote well-being/being well.
is the haronious, pleasant relationshipo a person with onesel,with one’s body.
is the epathetic, successul,and gratiying relationship o a personwith others, with natureand with the whole.
REASON FOR BEINGBELIEFS
Lie is a chain o relationships. Nothing in theuniverse exists alone.Everything is interdependent.We believe that valuing relationships is theoundation o an enorous huan revolutionin the search or peace, solidarity, and lie in allo its aniestations.Continuously striving or iproveentdevelops individuals, organizations, and society.Coitent to the truth is the route toperecting the quality o relationships. Thegreater the diversity, the greater the wealth andvitality o the whole syste.The search or beauty, which is the genuineaspiration o every huan being, ust be reeo preconceived ideas and anipulation.The copany, a living organis, is a dynaicset o relationships. Its value and longevity are connected to its ability to contribute to the evolution o society and its sustainabledevelopent.