The Book Retail Sector in Canada
Te opinions expressed herein are those of the author and do notnecessarily reflect those of the Department of Canadian Heritage.September 2007
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This market study was commissioned by the Department of Canadian Heritage and prepared during the spring and summer of 2007.
September 2007
Turner-Riggs
Strategy Marketing Communications
Vancouver, British Columbia, Canadaknockknock@turner-riggs.com • www.turner-riggs.com
turner-riggs
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TABLE OF CONTENTS
Executive Summary • 2Introduction • 6Key Findings • 7Reading and Book Buying Behaviours • 14Reading • 14Book Spending • 18Book Buying • 19Implications of Consumer Behaviour • 24The Consumer Book Market in Canada • 25Measures of Market Size • 25Share of Market for Canadian Firms and Titles • 26Title Availability • 27Market Effects • 28Traditional Book Retail • 29A Brief Introduction to the Canadian Book Trade • 29Market Share by Sales Channel • 33Traditional Retail Accounts • 36Current Issues in Traditional Book Retail • 42The Book Market in Quebec • 48Distinguishing Characteristics • 48Market Composition • 53Effects of Market Characteristics and Composition • 55Non-Traditional Retail Channels • 56Categories of Non-Traditional Retail • 56Access to the Non-Traditional Channel • 60Market Effects of Non-Traditional Retail • 63Online Book Retail • 65The Online Environment • 65History of Online Book Retail • 67Online Book Retail Today • 68Key Players in Online Retail • 69Buying Practices and Title Availability • 73Issues and Emerging Trends • 75A Concluding Note on the Online Sales Channel • 76Conclusion • 77Appendices: The Book Retail Sectors in Australia, France, and Scotland
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