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Generation M2

Generation M2

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Published by ritholtz
Generation M2: Media in the Lives of 8- to 18-Year-Olds

A national survey by the Kaiser Family Foundation found that with technology allowing nearly 24-hour media access as children and teens go about their daily lives, the amount of time young people spend with entertainment media has risen dramatically, especially among minority youth. Today, 8-18 year-olds devote an average of 7 hours and 38 minutes (7:38) to using entertainment media across a typical day (more than 53 hours a week). And because they spend so much of that time 'media multitasking' (using more than one medium at a time), they actually manage to pack a total of 10 hours and 45 minutes (10:45) worth of media content into those 7½ hours.

Generation M2: Media in the Lives of 8- to 18-Year-Olds is the third in a series of large-scale, nationally representative surveys by the Foundation about young people's media use. It includes data from all three waves of the study (1999, 2004, and 2009), and is among the largest and most comprehensive publicly available sources of information about media use among American youth.

Press ReleasesNews Release

Reports, Studies and Toplines IconReport: Generation M2: Media in the Lives of 8- to 18-Year-Olds

The report was released on Wednesday, January 20, 2010, at a forum in Washington, D.C., that featured the chairman of the Federal Communications Commission, media executives, and child development experts.

Video Audio Icon Webcast of the event

podcast Podcast of the event

PDF IconAgenda (.pdf)

PDF IconSpeaker Biographies (.pdf)

PDF IconPresentation (.pdf)

Video Audio Icon Documentary: Profiles of Generation M2

Generation M2: Media in the Lives of 8- to 18-Year-Olds

A national survey by the Kaiser Family Foundation found that with technology allowing nearly 24-hour media access as children and teens go about their daily lives, the amount of time young people spend with entertainment media has risen dramatically, especially among minority youth. Today, 8-18 year-olds devote an average of 7 hours and 38 minutes (7:38) to using entertainment media across a typical day (more than 53 hours a week). And because they spend so much of that time 'media multitasking' (using more than one medium at a time), they actually manage to pack a total of 10 hours and 45 minutes (10:45) worth of media content into those 7½ hours.

Generation M2: Media in the Lives of 8- to 18-Year-Olds is the third in a series of large-scale, nationally representative surveys by the Foundation about young people's media use. It includes data from all three waves of the study (1999, 2004, and 2009), and is among the largest and most comprehensive publicly available sources of information about media use among American youth.

Press ReleasesNews Release

Reports, Studies and Toplines IconReport: Generation M2: Media in the Lives of 8- to 18-Year-Olds

The report was released on Wednesday, January 20, 2010, at a forum in Washington, D.C., that featured the chairman of the Federal Communications Commission, media executives, and child development experts.

Video Audio Icon Webcast of the event

podcast Podcast of the event

PDF IconAgenda (.pdf)

PDF IconSpeaker Biographies (.pdf)

PDF IconPresentation (.pdf)

Video Audio Icon Documentary: Profiles of Generation M2

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Categories:Business/Law, Finance
Published by: ritholtz on Apr 10, 2011
Copyright:Attribution Non-commercial

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04/10/2011

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Source: Kaiser Family Foundation,
Generation M 
: Media in the Lives of 8- to 18-Year-Olds,
2010.
Fieldwork:Fieldwork:Harris InteractiveDana Markow, Robyn BellAnalysis:Analysis:Kaiser Family Foundation Staff Liz Hamel, Sarah ChoMollyann BrodieUlla Foehr Donald RobertsMelissa Saphir 
MethodologyMethodology
 
Source: Kaiser Family Foundation,
Generation M 
: Media in the Lives of 8- to 18-Year-Olds,
2010.
3
rd
in a series of studies
1999, 2004, 2009
Separate sample of respondents
October 2008 – May 2009
MethodologyMethodology

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