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How to Presentation

How to Presentation

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Published by Widji Setiawan
how to get good presentation
how to get good presentation

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Published by: Widji Setiawan on Apr 10, 2011
Copyright:Attribution Non-commercial

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12/04/2012

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Home | Key Message | Why? | How? | Prove it! | Using WHPI | Links
Introduction
This site outlines the unique presentation writing method known as
'Why? How? Prove It!'
This method of writing presentations and speeches was developed by Graham Jones, a leading British publicspeaker and trainer in presentation skills. The method ensures you can:Write a presentation
quickly
Write a presentation that makes your material
accessible to the audience
Write a presentation that is
easy to remember
If you use
Why? How? Prove It!
in your work you will be amazed at how quickly you can put together greatpresentations that will be easy to say and easy to remember.
► The
first step
is developing a
KEY MESSAGE
.
| © Graham Jones 2002
Stop Public Speaking Fear|Web Info Selling
How to write a presentation | Why? How? Prove It! | Home Page |http://www.whyhowproveit.co.uk/index.htm1 of 1 7/29/2010 2:08 AM
 
 
Home | Key Message | Why? | How? | Prove it! | Using WHPI | Links
Key message
Your presentation MUST have a key message. Leave your audience in absolutely no doubt what you came to tellthem. Don't lead them up to your messages - they won't stay the course. Hit them between the eyes with yourmessage right up front. You should provide your key message
within the first 15 seconds
of starting your talk.Research shows that if you don't do this you risk losing the attention of your audience.Writing your key message should be the most time consuming and difficult part of preparing your talk. Indeed, if youdo not spend enough time on thinking through your key message you may well be wasting your time - and that ofyour audience - when you come to give your presentation. Poorly prepared key messages are frequently theproblem that lies behind badly written talks and speeches.Your key message should contain:The main action or change in behaviour you want your audience to take as a result of listening to youReference to the audienceReference to an example that you'll elaborate onA good key message might be:
Since you are all marketing managers, I'm convinced that by the end of this morning's talkyou'll be absolutely determined to use our new marketing software that allows you to gainaccess to research reports in a flash. In fact I'm sure you'll be so impressed you'll be wanting acopy in the next 30 minutes.
As you can see this message says:
WHO
it is for - marketing managers
WHAT
they will do - use the new software
WHY
they will do it - to gain access to research
WHEN
they will do it - in the next 30 minutesThis message is also just 55 words long, which means
you can say it in 18 seconds
. Indeed, if no-one wishes tolisten to you after those opening 20 seconds they will still have understood what you have come to tell them. Theremainder of your talk would just be the detail - but your message will have hit home without it.Having said that, a good key message with a '
call to action
' like the example (
you'll be wanting a copy in the next 30 minutes 
) means that your audience will be hungry for more, so they will carry on listening.To make sure they have got the message, though, make sure you repeat it right at the end of your talk. This helpsensure the late arrivals also know what your message was.
► The
next step
is answering the audience's inevitable question as to
WHY?
they should take up your call toaction.
| © Graham Jones 2002
How to write a presentation | Key Message |http://www.whyhowproveit.co.uk/key.htm1 of 1 7/29/2010 2:09 AM
 
 
Home | Key Message | Why? | How? | Prove it! | Using WHPI | Links
Why?
Having provided your audience with your key message they will inevitably be asking themselves:
'Why should I do that?' or 'Why should I think that?' or 'Why should that be the case?'
In any event, all the questions that follow from an action-oriented key message are of the 'why?' kind. That means ifthe next stage of your presentation sets about answering these questions your talk is following what the audienceperceives as its route through the material. The result is that
you have them on your side immediately
.Many presenters prepare material that is only logical if you already know the subject or the information that is beingpresented. But few audiences will know. Hence they become quickly lost and have to work hard to pick their waythrough the information. Research shows that
audiences that have to commit the least mental effort are theones most likely to accept the material they are given
. In other words, if you follow your own logic you aremaking it much less likely that your material will be accepted or acted upon by the audience.If your talk follows the audience logic by immediately answering the 'why' style questions you will be providing justwhat the listeners want, mentally. As a result, you will make your material
MUCH MORE LIKELY
to be acceptedand acted upon.Having constructed your key message you simply have to think of all the reasons why your audience should acceptwhat you are saying or act upon your material. These reasons and the detail behind them will form the first mainsection of your presentationIn
our example
, the presentation may go on to consider:
That marketing managers can't do their job without market researchThat software makes accessing research easierThat there is no suitable program that works quickly enough for marketing managers
► The
next step
is showing
HOW
your message can be acted upon.
| © Graham Jones 2002
How to write a presentation | Why? |http://www.whyhowproveit.co.uk/why.htm1 of 1 7/29/2010 2:12 AM

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