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Bus-302%20Unit-1%20-%2017-2-09%20Rev[1]

Bus-302%20Unit-1%20-%2017-2-09%20Rev[1]

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Published by Mummy Kevin

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Published by: Mummy Kevin on Apr 11, 2011
Copyright:Attribution Non-commercial

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12/07/2013

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Why Operate InternationalBusiness?
‡ Mission and Objective‡ Strategy to fulfill its objectives‡ Four Major operating objectives
± More Sales/better market share± Acquire resources± Diversification of sales, supplies, minimizerisk± Counter ± foreign competition
 
E
nvironment for Intl¶ business
‡ Foreign Trade GDP‡ International Investment‡ International production‡
Ex
port Intensity ±
Ex.
T-shirts
 
The Organization
‡ Mission‡ Vision -‡ Objectives ± cost, quality, customer service, value addition, and riskmanagement‡ Corporate Strategy ±
Ex
pansion,diversification, and integration throughstrategic alliance and joint ventures

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