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1111
the project
the SHARE ISSUE
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BEN BERKOWITZLISA GANSKYSLATE BALLARD& KEN JANKEERIC STEUERJEANNE GOODMANBILL BOLLINGDEAN KARLANJAMES REINHARTHEATHER HILLERENDAVID STANLEYSHELBY CLARK
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11PROJECT.COM
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The 11 Project is a magazine that isredefning the good lie by hunting orthe best o what humanity is up to.In each issue 11 people are asked thesame 11 questions around a theme.
Brooke ThomasReese SpykermanPoptech Conerence Team Desirae Rodgersqthomasbower on Flickr.comSean Malone
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TABLE OF CONTENTS
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BILL BOLLING PAGE 5
Making Enough Food a Reality
“It is diicult or some people to accept that there isenough o everything. The prevalent advertising andmedia messages are there is not enough, you needmore, and it’s a competition to get yours beore some-one else gets it. At the end o the day, this is a verydissatisying message, and one that does not bring about positive change.”
ERIC STEUER PAGE 7
Setting ideas ree
“In a very, very short time, a large percentage o theworld’s population went rom having relatively littleexperience with sharing, participatory culture, andcollaborative consumption to having lives that areprooundly touched by these concepts every day.”
SLATE BALLARD& KEN JANKE PAGE 9
Building a collaborative ecosystem
“The shit rom an ownership economy to an economyo sharing has been one o the most important move-ments o the past ew years. The decentralization o resources is enabling us to have more by owning less.Sharing promotes access, and this is what will drivethe emerging economy. ”
HEATHER HILLEREN PAGE 12
Building a bridge or local arms
“We wrote up a business plan or it and she said wedidn’t have the time to do this, or the expertise. AndI just started to go crazy! I thought, “No! Somebodyhas to do this. This is just wrong!” And so ater Igraduated, I started Local Dirt.”
DAVID STANLEY PAGE 15
Generosity becomes the new currency
“I believe that sharing and community are basicallypart o people’s DNA. There is a eel good actor and a sense o wellbeing attached to helping your riends.”
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JAMES REINHART PAGE 17
Reducing waste while making parents smile
“While technology has made these ‘sharing platorms’a reality, it’s a consumer level o rugality and eco-consciousness that has allowed them to lourish.”
JEANNE GOODMAN PAGE 19
Helping community thrive
“I’m a social being almost to the extreme, but sharing is what I ind brings us back to civil society. It’s whenwe move away rom sharing- when we shut our doorsand have our own single car garages that we are lessand less o a civilized community. ”
LISA GANSKY PAGE 22
Illuminating The Mesh
“What’s the goal here? What are we aspiring towardsi we are not aspiring to own stu? And what’s therelationship between the goal and what makes ushappy? How do we know it makes us happy?”
DEAN KARLAN PAGE 29
Making progress easier
“I can’t help but be a dork, this is a theorem at playrom economics. It says when transactions are cost-less, people ind each other, and transactions whichwere not possible beore are made possible.”
SHELBY CLARK PAGE 31
Car-sharing gets neighborly
“We’ve lost touch with our neighbors and the days o borrowing sugar are long gone. But we live in a neigh-borhood, and with RelayRides we’ve created this hyperlocal symbiotic community.
”
BEN BERKOWITZ PAGE 31
Bringing transparency to the public sphere.
“Why would we still have any conversation that’sjust one-to-one when it deals with inormation thatis not?”
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