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Table Of Contents

EVOLUTION OF MARKETING
ADVERTISING
INTERNET MARKETING
THE ADVENT OF THE INTERNET
7 P'S OF INTERNET MARKETING
UNDERSTANDING THE INTERNET CUSTOMERS
CRITICAL SUCCESS FACTORS IN INTERNET MARKETING
BENEFITS OF INTERNET MARKETING
INTERNET ADVERTISING
WHAT IS INTERNET ADVERTISING?
INTERNET ADVERTISING VS TRADITIONAL ADVERTISING
INTERNET ADVERTISING TRENDS
PURPOSE AND SCOPE OF STUDY
RESEARCH OBJECTIVES
RESEARCH METHODOLOGY
Research design
Data collection
Sample universe
PART I
Geert Hofsted Cultural Dimensions
PART II
Reach
Impressions
PART III
Remembrance
Recall
Ad Remembrance
THE OTHER SIDE OF THE COIN
Classical Conditionings
LAST WORD
RECOMMENDATION
SOCIAL MEDIA MARKETING
ANNEXURE
REFERENCE
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52177193-internet-marketing-project-report

52177193-internet-marketing-project-report

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Published by Navneet Katoch

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Published by: Navneet Katoch on Apr 11, 2011
Copyright:Attribution Non-commercial

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11/17/2014

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vry nyc project report................. & vry help full 4 me......... thax a lot.......
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