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Consumer Behavior the Tool for Marketing

Consumer Behavior the Tool for Marketing

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Published by vinodkumar18
MBA - Consumer Behaviour Tools
MBA - Consumer Behaviour Tools

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Published by: vinodkumar18 on Apr 11, 2011
Copyright:Attribution Non-commercial

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04/11/2011

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M
ARKETING
Presented
 
by:Rajiv
 
Pandey
 
MBA
 
(Pharm)
 
IV
 
SEMNIPER
 
 
customer
 
refers
 
to
 
the
 
purchaser
 
of 
 
a
 
product
 
or
 
service
consumer
 
refers
 
to
 
the
 
end
 
user
 
of 
 
a
 
product
 
or
 
Marketers
 
are
 
engaged
 
in
 
gauging
 
the
 
behavior
 
of 
 
the
 
direction
 
of 
 
the
 
changes
 
in
 
the
 
consumer
 
behavior
 
and
 
also
 
the
 
emerging
 
new
 
competencies
 
and
 
perspective….. to
 
enable
 
them
 
to
 
respond
 
to
 
the
 
changes
 
in
 
the
 
most
 
effective
 
manner

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