Production Distribution Exhibition

3D HD/cameras 35mm to Digital Dist Televisions DVD/Blu ray i Tech Consoles Cinema projection

Overview First 3D film in 1952. First successful 16mm cameras are better Digital distribution – easier to LCD can be changed Blu ray has twice resolution iPhone Watch films on Films are more durable
Avatar 2010. quality than HD but harder to transport films into cinemas. into 3D quality, better sound and iPod consoles Xbox, PS3, and the image is steadier
Polarised lenses – more realistic convert into digital, which Meant to improve piracy rates LED – eco friendly more special features iMac PSP.
Filmed with 3D cameras (2 lenses) means quality of picture is but the encrypted files can still Plasma – inefficient (larger capacity). More Xbox 360 = HD
“Depth perfection” lost. be hacked into and shared. 3D TV April 2010. expensive. PS3=
Motion Picture camera from 2 Hard drives are cheaper than Expensive to convert cinemas. BluRay/CD/DVD
perspectives print Future.
Special projection hardware and Shorter films – 35mm
glasses provide illusion. Longer =HD
Same scene is projected
simultaneously from 2 angles
Example from Avatar – Hollywood £3 billion Avatar Sony HDCF950 high def This is England. UK Film Council Universal has its own Bridget Jones released on Downloadable apps. Plans to release Star Wars Attack of the
case study from and ‘Green Zone’ (WT) 14 million cameras x8 grant £90,000. More prints but TV distributor too – DVD 2001, released later on Gaming =promotes viral video game for Clones was the first film
Working James Cameron wants to film 3D cameras also converted into digital to 150 vertical integration. BluRay 2009 marketing. Another Green Zone to be exhibited through
Title/Hollywoo sequences in front of live audiences. more DSN sites. Vivendi – media Re-releasing Hollywood box profitable source if they dig proj
d and WARP WT – titles of the Nanny McPhee Silicon cameras – small and corporation. sets charge for the app. Had to be converted back
Warp have no plans because of the confined spaces Green Zone Universal plan to make ‘Front row’ icon on Macs onto film for cinemas
expense of hardware needed DVDs obsolete along with – film trailers. Updated withour digital proj
other major Hollywood daily. Keep track on new
companies. releases
Combo packs - Avatar DVD Used as a revenue
and BluRay/ UP stream.
Smaller companies like WT No warp apps – only
may use this as a strategy mainstream at the
WARP – Bunny and the Bull moment.
2009 Blu Ray Top Trumps ‘The Boat
Digital copies o the disc to That Rocked’
download onto other
hardware
Flipper discs – DVD/BluRay
on the other side.
3D on BluRay in the future
Evaluate impact Has got people back into the cinema, Better picture quality Audiences will be able to stream It can reach audiences Audiences will stay at home Broad scale appeal. PSP – watch films on The equipment would
on institution something they can’t yet experience Cinemas have to keep up with film easily, bypassing logistics of worldwide and also get – quality. Marketing is efficient the go. Buy online – also allow theatres to
and audience at home. digital cameras 35mm print. from cinema to BluRay home cinema membership deliver other
4D – cinemas need to keep up with Lower quality. audience more systems. (renting) entertainment, such as
hardware available at home When digital are mixed the Cheaper distribution for film efficiently where Audiences buy twice. Wider availability concert events, live
Could have negative impact on health quality is compromised. companies, expensive for institution can gain Institutions capitalise profit Buy films by broadcasts, etc. Imagine
Big hit with audience – new and Covergence = production, dist cinemas and audience? more profit downloading – no going to the theatre to
exciting and ehib needs to keep up hardware=cheaper see your favourite
Experience more real with one another football team in HDTV on
How long will it last? a 35-foot screen and
digital surround sound!

In what ways have the improvements in hardware and content affected institutions and audiences?