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Strategy Paper Ibizsim

Strategy Paper Ibizsim

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Published by charu.chopra3237

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Published by: charu.chopra3237 on Apr 11, 2011
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11/12/2013

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iBIZSim
Strategy Paper for Team AandC (2-3)
2/16/2011Arnab Mukherjee 9A | Charu Chopra 15A
 
P
ART1
ANALYSIS OF P1 PHASE
During the
P
1 phase of iBizSim our company (AandC) had muiltiple objectives in mind. A few of them are listedbelow.
OBJECTIVES
y
 
Increasing profitability
y
 
Increasing market share
y
 
Improving production efficiency
y
 
Improving quality
y
 
Improving Image
QUARTER 1
What
we did
y
 
W
e kept the prices same
y
 
W
e increased production levels by introducing overtime
y
 
W
e spent more on communications and TQM to improve product quality and demand
y
 
P
laced urgent orders for bekat and calot
y
 
Ordered raw material keeping in mind production for next two periods
y
 
Took a long term loan of 80 million euros
T
h
e Resul
t
s
y
 
H
igh level of production of both alesa and bordo happened
y
 
The sales figures did not go up because transported quantity fell short of demand
y
 
A lot of unfulfilled orders remained in all 4 markets
y
 
The store had a lot of unused inventory and branch store inventories got exhausted
y
 
Quality of products increased
y
 
P
roduction time reduced for alesa and bordo
y
 
Debt/equity ratio increased to 115
y
 
Cash in hand rose to 91 million euros
What
we le
arnt
 
y
 
W
e needed to estimate demand better
y
 
Transportable quantity was something we should have increased more
QUARTER 2
What
we did
y
 
W
e kept the prices same
y
 
W
e used only single shift for production due to already high level of stocks
y
 
Increased the transportable quantity to match demand and unfulfilled orders
y
 
W
e spent more on communications and TQM to improve product quality and demand
y
 
Ordered less raw material as we had enough stock
y
 
Took a long term loan of 50 million euros
 
 
T
h
e Resul
t
s
y
 
N
ormal level of production kept stocks at optimum
y
 
The sales figure rose marginally as the sales branches could not meet the demand because thecapacity fell short
y
 
Unfulfilled orders remained in all 4 markets
y
 
The store had a lot of unused inventory and branch store inventories got exhausted
y
 
Quality of products increased
y
 
P
roduction time reduced for alesa and bordo
y
 
Debt/equity ratio increased to 124
y
 
Cash in hand rose to 97 million euros
What
we le
arnt
 
y
 
W
e needed to estimate demand better
y
 
Sales branch capacities was overlooked which we would monitor closely from the next periodonwards
y
 
W
e needed to reduce unused cash in hand
QUARTER 3
What
we did
y
 
W
e increased prices by 10 percent
y
 
W
e increased production levels by taking a second overtime overtime
y
 
Increased number of stores in all markets
y
 
W
e wanted to go into double shift for the last period so we hired 141 personnel
y
 
W
e spent more on communications and TQM to improve product quality and demand
y
 
Ordered raw material keeping in mind production for next two periods
y
 
Took a long term loan of 10 million euros
T
h
e Resul
t
s
y
 
H
igh level of production of both alesa and bordo happened
y
 
The sales figures went up and profits increased
y
 
Unfulfilled demand was present only in the us and german markets for both Alesa and bordo
y
 
The store had inventory levels fell and branch inventories went up marginally in india and china
y
 
Quality of products increased
y
 
P
roduction time reduced for alesa and bordo
y
 
Debt/equity ratio increased to 12
y
 
Cash in hand fell to 70 million euros
What
we le
arnt
 
y
 
W
e needed to do something to increase market image as it had fallen
y
 
Market share fell when we increased prices but the balance could be maintained
y
 
Transportable quantity was something we should have increased more
QUARTER 4
What
we did
y
 
W
e increased prices by 10 percent

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