PORTFOLIO MANAGEMENT SERVICES - A STUDY
IMK ADOOR Page 3
1.1 NEED FOR THE STUDY
Two important features of the current Indian financial market is the availability of a lot of investment avenues and the lack of knowledge of the investors. Moreover majority of investors are in short of time to understand regarding the various investment avenues andthe possible risk and return involved in the investment decisions. Portfolio ManagementServices came as a solution to this dilemma. But PMS also has got a lot features andaspects which one should know before investing. The present study tries to focus on thisaspect and the awareness level of investors.
1.2 OBJECTIVES OF THE STUDY
The present study entitled as µPORTFOLIO MANAGEMENT SERVICES ± A STUDYwith special reference to Geojit Financial Services Ltd¶ has undertaken with thefollowing specific objectives.To examine the features of Portfolio Management Services offered by financial servicecompanies with special reference to Geojit Financial Services Ltd.To study the investors preference towards Portfolio Management Service.
1.3 METHODOLOGY1.3.0 Size of sample
A sample of 100 individual investors from Cochin City was selected for the study.
1.3.1 Type of Sampling
This study utilizes the Convenience sampling method. Sample of 100 investors areselecting from various income classes starting from Rs.10, 000 and above per month therespondents are taken by giving due importance to the high earning youth, professionals,working women etc.
1.3.2 Data collection
Both primary and secondary data were collected and used for the study