Bernard Drion • Geoff Marée • Frans Melissen
Where people gravitate aND MaNagerS Navigate
As you already may have noticed, this book is a bit dierent. Itis not, what you would call, a typical management book, withinstruction manuals, numerous extensive case studies, and check lists. The reason or this is that it tries to look ahead to the uture o our ever aster evolving world. Together with you, the reader, it tries tosearch or leads and reerence points or operating and perormingsuccessully, as a manager, in tomorrow’s business environmentand beyond. In other words, this book aims at exploring thosedevelopments that will drastically change the way a manager willand should ulfl his role in the uture, in, let’s say, the next ten totwenty years.
, author of “Living the Brand”, on Workin’ Wonderland:“It gives us an idea of what the future might be like and encouragesus to think anew about the challenges we face. So read the bookand enjoy its irreverence and insight.”
, Dream Company as, Denmark, author of “The DreamSociety”:“All companies in the European Union and the US have got oneimportant challenge for the future: develop imagination, creativityand innovation. This book is an important contribution - please buy it,read it!”
wor k i n’
wond er l and
47Lecturer Designer BooksCurious
B er nar d D r i on • G eof f Mar é e • F r ans Mel i s s en
Today’s working environment is in a continuous‘beta’ state. Change is the status quo. Professionaland private lives are intertwined. At the ofce,in the hospital and at school, facilitating theprocess is the main challenge. The work forcein Wonderland, the authors’ metaphor fortomorrow’s ‘business as usual,’ values professionalactivities in the light of their personal valuesystems. They gravitate towards clusters of peopleand processes that help them nurse those values.Their behavior is based on a navigation course,towards professional and personal objectives,using gravitation elds as beacons and resources.The manager of any gravitation point, theorganizations of tomorrow, better be a good pilot,navigator and host, with an imaginative mind, tohandle those forces. Thankfully, the competencesneeded for that job are linked to good old peopleskills. Much more so than what was needed for theself-created complexities of the industrial era!
ISBN978 90 547 21208