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Table Of Contents

I INTRODUCTION
ABOUT THIS REPORT
APPROACH
II THE U.S. MEETINGS MARKET
MARKET SIZE AND KEY CHARACTERISTICS
THE U.S. OFFSHORE MEETINGS MARKET
CURRENT TRENDS AND IMPLICATIONS
THE NEW SCRUTINY
FOCUS ON VALUE
INCREASING GLOBAL COMPETITION
VIRTUAL MEETINGS
GOING GREEN
III THE CANADIAN MEETINGS MARKET
OFFSHORE MEETINGS
MEXICO’S SHARE
IV THE DESTINATION SELECTION PROCESS
CORPORATIONS
ASSOCIATIONS
THE ROLE OF INDEPENDENT MEETING PLANNERS
INFLUENCING FACTORS
INFORMATION SOURCES
V MEXICO’S POSITION IN THE NORTH AMERICAN MEETINGS MARKET
EXPERIENCE WITH MEXICO
PERCEPTIONS OF MEXICO AS A MEETINGS DESTINATION
MEXICO’S PERCEIVED STRENGTHS
MEXICO’S PERCEIVED WEAKNESSES
AWARENESS OF MEXICO’S MARKETING EFFORTS
MEXICO’S COMPETITIVE SET
PERCEPTIONS OF MEXICO’S COMPETITORS
VI STRATEGIES FOR DEVELOPING THE NORTH AMERICAN MEETINGS MARKET
OBSERVATIONS
RECOMMENDATIONS
MESSAGING GUIDELINES
TARGETING GUIDELINES
ORGANIZATIONAL GUIDELINES
STRATEGIC INTELLIGENCE GUIDELINES
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MCG_Meetings Tourism Study (Final Report)

MCG_Meetings Tourism Study (Final Report)

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Published by Nicolas Poggi

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Published by: Nicolas Poggi on Apr 12, 2011
Copyright:Attribution Non-commercial

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01/16/2012

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