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Table Of Contents

WHAT IS SALES PROMOTION?
DIFFERENCE BETWEEN ADVERTISING AND SALES PROMOTION
REASONS FOR RAPID GROWTH OF SALES PROMOTION
ADVANTAGES OF SALES PROMOTION
DISADVANTAGES OF SALES PROMOTIONS
PULL AND PUSH STRATEGIES
TECHNIQUES OF SALES PROMOTIONS
CONSUMER SALES PROMOTIONS
TRADE PROMOTIONS
SALES FORCE PROMOTION
THE CONSUMER DECISION MAKING
HOW ARE SALES AFFECTED BY SALES PROMOTION?
SALES PROMOTION BUDGET
SALES PROMOTION EVALUATION
PROMOTIONS
CASES
PEPSI
MAGGI
IODEX POWER CREAM
CLOSE UP v/s COLGATE
INCREASING READERSHIP – THE A&M EXPERIENCE
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Special Studies Marketing

Special Studies Marketing

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Published by Umesh Jagushte

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Published by: Umesh Jagushte on Apr 12, 2011
Copyright:Attribution Non-commercial

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01/29/2013

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