Tony a check to support the project when they come through the doors forclasses. They know first-hand the studios need new lighting!Contributions can come from far and wide:Tony told us that he has been amazed andtouched by support the campaign has received
from people he hasn’t heard from in year
s. Hehas also received contributions frominternational supporters, which is easy to do onthe IndieGoGo platform. You get great results with a clear goal: This campaign is slightly differentfrom the organizational level fundraising campaigns and galas ATDF runsbecause the funds are targeted for the new lighting, which is a very specificproject. Tony feels that when people know exactly where the funds are
going, they’re eager to contribute.
More importantly, however, thecampaign has also helped people understand that every single contribution
helps, whether it’s $10 or $125.
ATDF has seen the smaller contributionsadd up quickly.Persistence Pays Off : Tony has
noticed that people’s attention spans are
short these days because they are inundated with so much information. Sohe has sent out emails and posted updates consistently throughout theproject, and each communication has yielded contributions.
h it to
put the energy and creativity into your project communications,” says Tony.
Tap dance is an important part of USculture, and ATDF works tirelessly to makesure it lives on and thrives. It is also awonderful and accessible art form. Thekids that come through the doors of ATDFlearn about music and self-expression. Theyalso learn life skills, such as activecooperation, problem solving, and attunedlistening. They build self-confidence, patience, and communications skills. It isalso great exercise!