TRATEGICMARKETING
Strategy Formulation Strategy Implementation Strategy Evaluati2
ExternalAudit
2
InternalAudit
3
Long-TermObjectives
4
Generate,Evaluate,SelectStrategies
5
ImplementStrategies:MgmtIssues
6
Vision&Mission
1
Comprehensive Marketing-Plan Model
3
&
VisionMission
StrategyFormulation
&
ExternalOpportunitiesThreats
&
InternalStrengthsWeaknesses
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LongTermObjectives
AlternativeStrategies
StrategySelection
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STRATEGIC MARKETING Chapter 4 STRATEGIES IN ACTION for STRATEGIC MARKETING(2)
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