Amity Business School
OVERVIEW OF THE COMPANY
Big Bazaar, one of the biggest retail format of Pantaloon Retail(India) Limited
One finds over 170,000 products under one roof.
They provide different offers at different intervals of time.
They have opened the doors into the world of fashion and generalmerchandise including home furnishings, utensils, crockery, cutlery,sports goods and much more at surprisingly low prices.
In recent years, Big Bazaar has adopted value pricing in which theywin loyal customers by charging a fairly low price for a high – quality offering.
The added advantage for the customers shopping in Big Bazaar isthat there are all time discounts and promotional offers going on inthe Big Bazaar on its scalable products.