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Global Final Paper- Apple Inc.

Global Final Paper- Apple Inc.

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Published by Argjiro Ramosaj

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Published by: Argjiro Ramosaj on Apr 14, 2011
Copyright:Attribution Non-commercial

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 Apple Inc.
 Apple Computers Inc.1 Infinite LoopCupertino, CA 95014
 Argjira RamosajDorina GrezdaNertilë Latifi Vesa BatalliSection 13
 
1
Executive Summary
Quick clear description of the business and its goals
Apple Inc. is a technology company, which designs, produces and sells goods of the Computer,Music and Mobile-phone Industries. It is differentiated by its brand-perception and identification. Overthe last couple of years, Apple has become a cult-brand, t
hanking it’s iLife, iTunes, QuickTime and iMaclines. Apple Inc.’s short
-term goals is currently increasing the sales of the just launched iPad (the mostinnovative web=browser in market). In the long-run, Apple aims for the top of the market, becoming thenumber one leader.
Identification of unique features of the business that appeal to customers and why they areappealing
.Apple Inc has incorporated numerous features that are unique and well known in the markettoday. We consider that there are several Apple products with several appealing features such as:
iMack, iPhod, iPhone and iPad
. These products represent a revolutionary era for the development of Apple. By placing such products in the market, Apple Inc. has attracted a lot of customers in one way oranother.
Highly advanced technology, simplicity and design, and the sense of luxury
are the mainfeatures integrated in these products. Moreover the comfort and convenience that these productsprovide are very crucial.
A short explanation of why the team chose the corporation
Think Different 
One of the main reasons which inspired our team to choose Apple Inc. is its unique, simple and luxurious
image that Apple has created in the market over the years. “Think differently” which is an inspiring
motto, made us believe that simplicity and creativity combined with luxury can lead to a successful andprofitable company, such as Apple. Another component that we found to be challenging for us was to
understand Apple’s goals, objectives and their secret
of being successful. A very important fact aboutApple products today is that these products are globally spread. This has created among us the idea thatApple products are no longer luxuries but real necessities due to the technological developments.Moreover, what has motivated us most to select Apple Inc, is the way we relate ourselves with itsproducts. Each of us being an Apple consumer has build trustworthiness relationship with the productsthat this company offers. Owning an ipod or iphone today definitely will make your life easy and simple.
Single most important issue facing the corporation today
As mentioned above, 2010 came with the launching of the iPad, which is a totally differentiatedproduct in the market. It is a web-browser, which also can be used as laptop, and can be useful in everyaspect of educational and professional areas. Its price, compared to regular Apple prices, is prettyaffordable ($499), which is an incentive for more buyers to purchase. This is the main goal of Apple inthe current day.
 
2
Table of Contents
Business Mission & Vision
……………………………………………………………………………………………………………….3
 
Mission ................................................................................................................................................ 3Vision .................................................................................................................................................. 3Values.................................................................................................................................................. 3
Description of Business
...................................................................................................................
6
 Location............................................................................................................................................... 6Brief History of Business ...................................................................................................................... 6Branding& Legal Business Form ........................................................................................................... 9What are the growth opportunities? ................................................................................................. 13Will franchising impact on growth opportunities? ............................................................................. 13What we have learned about this kind of business from outside sources? ........................................ 13Corporate Goals and Objectives ........................................................................................................ 14What essential resources is the success of the corporation reliant upon? ......................................... 14How do the Suppliers and Stakeholders define success? .................................................................... 14
Market Analysis
........................................................................................................................ 15
 
Target Market Identification .............................................................................................................. 15Age, Gender, Income, Education Level, Place of Residence ................................................................ 15
From the customer’s perspective: What is success of the company?
................................................. 15Market Growth .................................................................................................................................. 16SWOT Analysis ................................................................................................................................... 17PEST Analysis ..................................................................................................................................... 19Market Segmentation ........................................................................................................................ 20Five most influential Competitors ...................................................................................................... 21How does the Corporation promote their Business? ......................................................................... 23What pricing Strategy have they devised? ......................................................................................... 24How can the Corporation hold/increase market share? .................................................................... 25
Scenario Planning Processes
..................................................................................................... 26
 Summary
........................................................................................................................................... 48
 Bibliography
...................................................................................................................................... 49
 Appendix
........................................................................................................................................... 55

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can i get the referece details please Howell-2k8@hotmail.com
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can u please send me the references........on my mail id vivek007.vy@gmail.com
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