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Final Retail 1 Prjt

Final Retail 1 Prjt

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Published by Mohammed Yunus
what is retailing
what is retailing

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Published by: Mohammed Yunus on Apr 14, 2011
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01/26/2012

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Retail Marketing Towards pantaloon
CHAPTER 1INTRODUCTION
Running a successful retail enterprise is a formidable task. Dealing With multipleproducts and ensuring their availability at the right place at the right lime and inthe right quantities can be complex indeed. Perhaps the best way to understand theintricacies of retailing is to learn from the experiences of those who have made amark in the industry. We take a look at Pantaloon's expertise in merchandising, wego through the Intense planning process emphasizes that having great products isfine but having a specific focus is more essential and sourcing expertise showshow the right mix of products is a perfect match for success.
Future Group
Future Group is one of the country’s leading business groups present inretail, asset management, consumer finance, insurance, retail media, retail spacesand logistics. Future Group companies includes, Future Capital Holdings, FutureGeneral India Indus League Clothing and Galaxy Entertainment that managesSports Bar, Brew Bar and Bowling Co. Future Capital Holdings, the group’sfinancial arm, focuses on asset management and consumer credit. It managesassets worth over $1 billion that are being invested in developing retail real estateand consumer-related brands and hotels.
Pantaloon Retail (India) Limited
Pantaloon Retail (India) Limited, is India’s leading retailer that operatesmultiple retail formats in both the value and lifestyle segment of the Indianconsumer market. Headquartered in Mumbai (Bombay), the company operatesover 7 million square feet of retail space, has over 1000 stores across 53 cities inIndia and employs over 25,000 people.The company’s leading formats include Pantaloons, a chain of fashionoutlets, Big Bazaar, a uniquely Indian hypermarket chain, Food Bazaar, asupermarket chain, blends the look, touch and feel of Indian
bazaars
with aspectsof modern retail like choice, convenience and quality and Central, a chain of seamless destination malls. Some of its other formats include, Depot, ShoeFactory, Brand Factory, Blue Sky, Fashion Station, all, Top 10, mBazaar and Star and Sitara. The company also operates an online portal, futurebazaar.com.
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Retail Marketing Towards pantaloon
A subsidiary company, Home Solutions Retail (India) Limited, operatesHome Town, a large-format home solutions store, Collection i, selling homefurniture products and E-Zone focused on catering to the consumer electronicssegment.
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Retail Marketing Towards pantaloon
CHAPTER 2CORPORATE IDENTITYCorporate Identity
1)
Corporate Credo At Pantaloons, they take pride in challenging conventions and thinking outof the box, in traveling on the road less traveled by. The corporate doctrine‘Rewrite Rules, Retain Values’ is derived from this spirit.
Family Vs. an individual
Unlimited choice Vs. limited
Create a pan Indian model Vs. get something from the west
Enter and grow the industry Vs. enter a growth industry
Top line and bottom line Vs. only top line
Manufacture Vs. outsource
Build your own brand Vs. sell others’ brand
Mass customers Vs. class customers
2)
Logo and Tagline The logo of Pantaloons primarily consists of the color green whichrepresents freshness. This is perfectly in sync with their tagline which is‘Fresh Fashion’. There are also elements like green leaves that have beenadapted to create a fresh approach to the design. Advertisements which aretargeted to the youth keep fashion in the foreground to be able to enforce thetagline into the minds of the customers. Advertising agencies are also told tocenter the creative concept of the ad campaign around the constant new andchanging trends in fashion, thus remaining in sync with the tagline of Pantaloons as well as what they believe in and offer to their customers.
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