Audiences and

Institutions
Revision Pack
The focus for Audiences and Institutions:
Discuss the processes of production, distribution, marketing and exchange as they relate to
KKS
contemporary media institutions (the film industry), as well as the nature of audience
consumption and the relationships between audiences and institutions.

In addition, candidates should be familiar with:

 The issues raised by media ownership;

 The importance of cross media convergence and synergy in production, distribution and
marketing;

 technologies that have been introduced in recent years at the levels of production,
distribution, marketing and exchange;

 The significance of proliferation in hardware and content for institutions and audiences;

 The importance of technological convergence for institutions and audiences;

 The issues raised in the targeting of national and local audiences (specifically, British) by
international or global institutions;

 The ways in which your own experiences of media consumption illustrate wider patterns
and trends of audience behaviour.

This unit should be approached through contemporary examples in the form of case studies .
 Glossary:

TERM: DEFINITION:
Past Questions:

Answer the question below, making detailed reference to examples from

your case study material to support the points made in your answer:

• Discuss the ways in which media products are produced and distributed
to audiences, within a media area which you have studied. (Jan 2009)

• How important is technological convergence for institutions and

audiences within a media area which you have studied. (Jun 2009)

• ‘Media production is dominated by global institutions which sell their

products and services to national audiences.’ To what extent do you
agree with the statement? (Jan 2010)

• What significance does the continuing development of digital media

technology have for media institutions and audiences? (June 2010)
 • (Jan 2011)

Facts about
the
company:

E.g.
Owners;
Established:
Reputation;

Partnerships
:

e.g.
Date:
Working
practices;
Funding
implications;
Projects;

Audiences:

e.g.
Target
audience;
Appeal to
international
audience;

Production
Practices:

e.g.
Secret of
their
success;
Making of
key films;

Distribution
Practices:

e.g.
Universal’s
role;
Marketing
strategies
with
examples;

Exhibition
Practices:

e.g.
Who
showing
films;
where?
Internet/
website;
DVD special
features;

Additional
info:

Facts about
the
company:

E.g.
Owners/
directors;
Established;
Reputation;

Partnerships
:

e.g.
Working
practices;
Funding
implications;
Projects;

Audiences:

e.g.
Target
audience;
Appeal to
international
audience;

Production
Practices:

e.g.
Secret of
their
success;
Making of
key films;

Distribution
Practices:

e.g.
Marketing
strategies
with
examples;

Exhibition
Practices:

e.g.
Who
showing
films;
where?
Internet/
website;
DVD special

Additional
info:

Facts:

Partnerships
:

Audiences:
Production
Practices:

Distribution
Practices:
Exhibition
Practices:

My Case Studies Portfolio

Film Importance as case study example:

(plus date, director
company)
j