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Table Of Contents

Chapter 1 Introduction
Chapter 2. European Travel Industry Overview
2.1What is travel industry?
2.2 European Travel Industry
2.3. Business Model
2.5 Daughter companies of TUI and Thomas Cook
2.6 Competitors of TUI and Thomas Cook
Chapter 3 Financial Analysis
3.1.1 Thomas Cook Group PLC and TUI Travel PLC Key Figures Compared
3.2 Profit Margin Analysis
3.2.3 Profit Margin Analysis
3.3.1 RETURN ON TOTAL ASSETS ANALYSIS
3.4.1 Return on Stockholder Equity Analysis
3.5 Liquidity Ratios
3.5.2 Current Ratio Analysis
3.6 Leverage Ratios
3.6.2 Debt to Asset Ratio analysis
3.6.4 Debts to Equity Ratio Analysis
3.7 Financial Analysis Summary
3.7.1 Financial Analysis Conclusion
Chapter 4: Marketing
4.1. Mission statement:
4.2. SWOT Analysis:
4.3. Strategic Objectives:
4.4. Market position:
4.5. Product and Service:
4.5.1. TUI travel plc
4.5.2. Thomas Cook
4.5.3. Financial Services related travel of TUI travel plc and Thomas Cook:
4.6. The Boston Consulting Group box (BCG matrix)69
4.7. Supply chain:
4.9. Promotion
4.10. Distribution
4.10.1. Booking Routes
4.10.2. Distribution channels
4.10.3. Cross Channel Marketing
4.11. Ecommerce
4.12. Conlusion for Marketing chapter
Chapter 5 Management and Organization:
5.1. Company Profile
5.1.1. Company Background
5.1.2. Company Scale
5.1.3. Mission Statement
5.3.4. Vision and Values:
5.3.5. Sustainability Development and Social Responsibility
5.2. Company Organization
5.2.1. Organizational structures
5.3. Human Resources Management
5.3.1. Recruitment
5.3.1.1.TUI Travel plc
5.3.1.2. Thomas Cook
5.3.2. Job Selection
5.3.2.1.Finland TUI
5.3.2.2. Finland Thomas Cook
5.3.3.1.Germany TUI
5.3.3.1. Germany (Thomas cook)
5.3.3.Emloyee engagement
5.3.4. Personal expenses
5.4. Conclusion
Chapter 6 Key Performance Indicators
6.1 Financial
6.2 Marketing
6.2.3 Marketing Key Performance Indicators
6.2.3.1 Mission Statement
6.2.3.2 SWOT Analysis
6.2.3.3 Strategic Objective
6.2.4 Market Position
6.2.6 Distribution Channels
6.3 Management Key Performance Indicators
6.3.3.1Company profile
6.3.3.1.1Mission Statement
6.3.3.1.2 Vision and Mission
6.3.3.1.3 Sustainability Development
6.3.3.2Company Organisation
6.3.3.2.1 Organizational Structures
6.3.3.2.1 Departmentalization
6.3.3.2.2 Recruitment Plan
Chapter 7. References
FINANCIAL APPENDICES
Appendixes 3
Cooperation Agreement Group 6 (Period 4)
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Project Organisation Analysis Report FINAL

Project Organisation Analysis Report FINAL

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Published by Ivander Atmojo

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Published by: Ivander Atmojo on Apr 15, 2011
Copyright:Attribution Non-commercial

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07/21/2013

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