What lead IEC to behavioral change?
Proactive awarenesscampaign and social marketing.
How to do, What to do,Why to do.
Persuasivecommunication to build trust andfacilitate convenience.
Prerequisite for behavioral change:
Building trust and understanding.
Engaging community member incommunication process.
Use local language with relevantexample.
Two way communication.
Proper answer to feedback(responding to misconception)
Correlate massage drafting withaudience interest.
Use media having localized impact.
Findings of IEC in Jalswarajya
Need base local micro IEC plan ismore effective then unique centralizemacro plan.
Participative model of developmentcommunication is adoptable. (eg.Community audit and cross learning,Jalmitr)
Free hand at local level to determinemedia, tools and contain of massageaccording to environmental factorproduce better result.
Patience should be kept for behaviorchange induced voluntarily. Fear ofpunishment or attraction to perk can
invite desired behavior but can’t
Social, political and culturaldiagnosis is necessary beforeplanning IEC strategy.
Communication strategy should beintegrated with operational targetsand implementation plan.
Awareness of issue is not guaranteeof behavioral reflection.
To make an effective IEC strategyfor water supply and sanitation sectorfollowing measures are suggested.
Independent Web portal for IEC.
Correlating effort- avoid duplication
Human resource development
Present institutional structure for IECin WSSD is a simple two step structure. InTSC, Jalswarajy and other such projectsthere is one coordinator at state level andan IEC specialist at district level. But if we