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The Farm Rebranding of Gannett
A Case
Study
■
Started over 100 years ago
■
Became newspaper publishing giant with over 80 newpapers
■
Founded the
fi
rst national newspaper,
USA TODAY
■
Fortune 500 company
■
Acquired many broadcast properties, mostly local TV af
fi
liates
■
Acquired several digital properties such as CareerBuilder.com,PointRoll, Captivate
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Also owns many special interest publications and websitessuch as
Military Times
, MomsLikeMe, HighSchoolSports.net
Gannett’s Back Story
3
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