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The American Influence in Telefónica’s Public Relations Strategy during the 20’s and 30’s

The American Influence in Telefónica’s Public Relations Strategy during the 20’s and 30’s

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Published by javi_garcia_algarra
The American Influence in Telefónica’s Public Relations Strategy during the 20’s and 30’s.
Javier García-Algarra Telefónica I+D, Madrid, Spain algarra@tid.es
Abstract — The Compañía Telefónica Nacional de España (CTNE, ‘Telefónica’ in colloquial speech then) was incorporated in 1924. It was a strategic move of New York-based holding ITT. In contrast with a landscape of State-owned networks across Europe, Telefónica was the subsidiary of an American corporation, with internal organization, proced
The American Influence in Telefónica’s Public Relations Strategy during the 20’s and 30’s.
Javier García-Algarra Telefónica I+D, Madrid, Spain algarra@tid.es
Abstract — The Compañía Telefónica Nacional de España (CTNE, ‘Telefónica’ in colloquial speech then) was incorporated in 1924. It was a strategic move of New York-based holding ITT. In contrast with a landscape of State-owned networks across Europe, Telefónica was the subsidiary of an American corporation, with internal organization, proced

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Published by: javi_garcia_algarra on Apr 15, 2011
Copyright:Attribution Non-commercial

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07/24/2013

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