Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword
Like this
14Activity
0 of .
Results for:
No results containing your search query
P. 1
Horlicks Brand Dossier

Horlicks Brand Dossier

Ratings: (0)|Views: 1,024 |Likes:
Published by Sharath Ghosh

More info:

Published by: Sharath Ghosh on Apr 16, 2011
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as DOC, PDF, TXT or read online from Scribd
See more
See less

05/04/2013

pdf

text

original

 
Horlicks
Presented By Joyeeta SarkarPraveen Kumar ReddyAswin ChristieSharath GhoshShyamal Bhattacharya
Brand Dossier
 
Content
History......................................................................................................3
 Timeline....................................................................................................4
Facts..........................................................................................................4
Evolution...................................................................................................5
ProductAnalysis........................................................................................6
PositioningRepositioning..........................................................................7
Segmentation............................................................................................8-9
Distribution................................................................................................10
Competition...............................................................................................11
CompetitorAnalysis...................................................................................11-14
BrandEquity...............................................................................................15
Promotion andAdvertising........................................................................16
Strategies Adopted over time to tackleCompetition................................17
2
 
ASHAProject..............................................................................................18
Summary regarding future direction of theBrand....................................19
Reference...................................................................................................20
Hypothesis..................................................................................................24
Questioner..................................................................................................26
DataAnalysis..............................................................................................30
Conclusion..................................................................................................36
3

Activity (14)

You've already reviewed this. Edit your review.
1 hundred reads
1 thousand reads
Ananya Kargupta liked this
Priya Banoth liked this
Anbu Kumar liked this
Aspriha Bhaumik liked this
Preetu Joshi liked this
Preetu Joshi liked this
Preetu Joshi liked this
Preetu Joshi liked this

You're Reading a Free Preview

Download
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->