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Table Of Contents

Introduction to hospitality marketing
Marketing research
Understanding and segmenting customers
Competitive strategies
Developing the offer
Locating the offer
Pricing the offer
Distributing the offer
Communicating the offer
Managing the physical environment
Managing service processes
Managing customer- contact employees
Managing customer satisfaction
Relationship marketing
Marketing planning
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Hospitality Marketing - An Introduction

Hospitality Marketing - An Introduction

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Published by eyeoh2002

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Published by: eyeoh2002 on Apr 16, 2011
Copyright:Attribution Non-commercial

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10/10/2013

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