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Table Of Contents

2.1.1. Strategia de expansiune
2.1.2. Strategia de aparare
3.1. Oportunitatile de evaluare a tarilor
3.2. Factorii STEEP
3.3. Relatia cu avantajul competitiv
3.4. Internationalizarea
3.5. Globalizarea
4.1. Modalitati de intrare intr-o tara straina
4.2. Etapele internationalizarii
5.1. Schimbarea si managementul schimbarii
5.2. Cauzele si tipologia schimbarilor
6.1. Componentele schimbarii
6.2. Analiza campului de forte
7.1.1.1. Structura organizationala
7.1.1.2. Cultura organizationala
7.1.2. Nivelul de grup
7.1.3. Nivelul individual
7.2. Strategii de actiune impotriva rezistentei la schimbare
8.2. Modelul planificarii
8.3. Modelul Lewin
9.1.1. Probleme produse de organizatie in procesul schimbarii
9.1.2. Ritmul schimbarii
9.2. Strategii de introducere a schimbarii
9.3. Diversificarea si internationalizarea
10.1.1. Diagnosticul
10.1.2. Proiectarea
10.1.3. Implementarea
10.2. Strategia dezvoltarii organizationale
10.3. Reproiectarea ( Re-engineering)
10.4. Restructurarea
10.5. Strategia globala totala
11.1. Organizatia care invata
11.2. Grupul auto-condus
11.3. Auto-dezvoltarea
11.4. Competentele managementului
12.1. Forte care sustin schimbarea
12.2. Forte care se opun shimbarii
13.1. Portofoliul de optiuni
13.2. Armonizarea dintre integrare si externalizare
13.3. Specializarea flexibila
13.4. Armonizarea dintre standardizare si adaptare
13.5. Flexibilizarea organizatiei
13.6. Segmentarea pietei
13.7. Construirea relatiilor
13.8. Construirea si sustinerea brandului
13.9. Integrarea comunicarii
13.10. Dezvoltarea competentelor internationale si globale
14.1.1. Structura de tip retea
14.1.2. Managementul „activitatilor importante”- MAI
14.2. Schimbari in structura pietei muncii
14.3. Schimbari in relatiile organizationale
14.4.1. Noul rol al comunicarii in secolul 21
14.4.2. Provocari in dezvoltarea comunicarii – Internetul
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Published by: soad_girl on Apr 17, 2011
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05/12/2014

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