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Questions Based on the Case Study of Sunfeast

Questions Based on the Case Study of Sunfeast

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Published by Sriram Gannavarapu

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Published by: Sriram Gannavarapu on Apr 17, 2011
Copyright:Attribution Non-commercial

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04/17/2011

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QUESTIONS BASED ON THE CASE STUDY
Q1. HOW SHOULD ITC SEE AND WHEIGH SUNFEASTIN ITS WIDE RANGE OF PRODUCT MIX?Q2. HOW CAN SUNFEAST STAND ITS COMPETITIONAND GRAB MAXIMUM MARKET SHARE?Q3. BRAND BUILDING FOR SUNFEAST HASINCURRED AT A SUBSTANTIAL CHUNK OFINVESTMENT, HOW SHOULD RECOVER ITWITHOUT HEAVILY AFFECTING ITS M.R.P? JUSTIFYTHE ANSWER?Q4. HOW IS SUNFEAST SUCCESSFUL i.e. AFTER AHUGE DIVERSIFICATION OF ITC FROM CIGARETTESTO BISCUITS?Q5. WHAT STRAEGIES DID SUNFEAST APPLY INORDER SWEEP THE MARKET FROM GIANTS OFBISCUIT INDUSTRY? EXPLAIN?Q6. ARE SUNFEAST PRODUCTS MADE FOR MASSES/ CLASSES /BOTH? JUSTIFY YOUR STATEMENT?

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