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Content Services in India

Content Services in India

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Published by Publishers Weekly

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Published by: Publishers Weekly on Apr 18, 2011
Copyright:Attribution Non-commercial


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Cenveo. All rights reserved.
For more information, contact solutions@cenveo.comwww.cenveo.com
Cenveo Publisher Services is a global full-service publishing partner that combines the technology, experience and end-to-end supportof Cadmus Communications, KGL and Glyph.
Create new revenue from your valuablecontent with our new platform, ePublish
Our single workflow solution offers you:
– File output for print, web andmobile delivery– Faster time to publication– Accuracy the first time, with fewercostly proofing cycles– Enhanced content rendering and userexperience, including enriched andinteractive content– Proven expertise in managing complex contentincluding graphics, math and tabular material– High-resolution graphics that viewclearly at high magnification– Tabular data captured as text instead of graphics, allowing the user to modify thefont size– Integrated language conversions– Automated tools that provide scalabilityto respond to your needs
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Content Services in India 2011
May 2008 to 352,032 in February 2011,nearly 15% of which were games. Andthe U.S. market for self-paced e-learningproducts and services, according to theAmbient Insight Store, will reach $24.2billion by 2015.These astonishing numbers are thestuff of dreams. But let’s be realistic.Dealing with the accompanying chal-lenges (which may shatter those dreams)calls for more than projections and expec-tations.The variety of e-deliverables, forinstance, is proving to be a headache. Forcontent services vendors, tweaking con-tent to fit every device—whether ane-reader or smartphone—is time-con-suming. For publishers, it is costly. Andno one dares to favor one format or deviceover the other.Some publishers are holding backbecause they can’t be sure what to do,given the proliferation of e-gadgets inthe marketplace. But can they hold outfor long? The answer is a definite no; thereason, survival.E-books might seem like a disruptiveformat that cannibalizes existing revenuestreams, says CEO Dev Ganesan of Aptara, “but as with all disruptive tech-nologies, once it starts to gain acceptanceamong users, there are only two optionsleft: adapt and extract maximum valueout of the technology, or accept thatsomeone else will use it to alter the eco-nomics of the business and eventuallyrender you redundant.”After all, the benefits of e-books areobvious: eliminating the cost of printingand distribution, shortening time tomarket, allowing new business modelssuch as per-article or per-chapter pricing,and creating enhanced content.The challenge for publishers, notesGanesan, is that the market is controlledby just a few big players. “Even with therecent shift to an agency model, pricingpower belongs to these e-tailers, whichconstricts all but the largest of publish-ers. But looking beyond the constraintsand challenges, publishers will find thatthe opportunity and market access willincrease significantly. Furthermore, dis-intermediation in the e-book channel
Three hot areas requiring future-proof content, interoperability, and rich media
Of E-book, MobileApp, and E-learning
By Teri Tan
The numbers are huge; the forecast, compelling. The messageis clear: e-books, mobile apps, and e-learning are hot, growingfuriously, and not to be ignored. Not surprising, of course,given the ubiquity of handheld devices and laptops around us.
Production floor at Chennai-based Lapiz 
lishers predict that more than 10% of their total book revenue will come frome-books by 2012. And ABI Research pro-jected that revenues from global mobilecommerce will hit a staggering $119 bil-lion by 2015. Yet that figure representsonly 8% of the total e-commerce market.The number of apps offered throughthe Apple App Store grew from two in
ccording to the Associationof American Publishers,e-book sales at 16 publish-ing houses jumped 115.8%,to $69.9 million, duringthe first three months of 2011. In Great Britain, a survey carriedout by Publishing Technology PLCfound that one-third of U.K. trade pub-
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