Professional Documents
Culture Documents
Table of Contents
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Introduction
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Methodology
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Post Length:
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Best Time to Post:
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Entertainment Industry:
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% of Brand Posts
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40% 18%
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SUN
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Retail Industry:
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Engagement Rate Variance % of Brand Posts
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120% 25%
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Business and Finance Industry:
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Engagement Rate Variance % of Brand Posts
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Fashion Industry:
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40% 25%
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THURS
20%
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Food and Beverage Industry:
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Engagement Rate Variance % of Brand Posts
100% 20%
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16%
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14% % of Brand Posts
20% 12%
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Sports Industry:
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Engagement Rate Variance % of Brand Posts
120% 25%
100%
% of Brand Posts
60%
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0%
0%
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QVCMJTIFEPO4VOEBZTPUIBUZPVSFNBUDIJOHDPOUFOUXJUIIJHIFSFOHBHFNFOUMFWFMT
50% 25%
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THURS
20%
30%
% of Brand Posts
TUES 20% 15%
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Action Keywords:
'BOT'PMMPX*OTUSVDUJPOT8FMM
5PESJWFA-JLFT
CFEJSFDUJOBTLJOHGPSUIFAMJLF0VUSJHIUSFRVFTUTXPSLFENPTUFGGFDUJWFMZ
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POST LIKE
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SHARE BECOME A FAN
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Promotional Keywords:
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EVENT
8IFOSVOOJOHBDPOUFTU
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WINNER
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Question Placement:
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Interrogative Keywords:
%POU"TL8IZ-
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JTNPTUMJLFMZEVFUPGBOTVTJOHAMJLFBTBXBZUPWPUFiZFTw-
POUIFRVFTUJPOSBUIFSUIBOQPTUJOHiZFTwUPB8BMM
`"WPJEBTLJOHiXIZwRVFTUJPOTi8IZwIBTCPUIUIFMPXFTUAMJLFBOEDPNNFOUSBUFT
BOENBZCF-
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Conclusion
'BDFCPPLJTUIFGBTUFTUHSPXJOHUXPXBZDPNNVOJDBUJPOTQMBUGPSNPGBMMUJNF
BOEBTCSBOETJODSFBTJOHMZ
NBLFUIFTPDJBMOFUXPSLBLFZIVCGPSUIFJSNBSLFUJOHBOEDPNNVOJDBUJPOTUSBUFHJFTXJUIWBSJPVT
TUBLFIPMEFST
JUJTDSVDJBMUIFZVOEFSTUBOEXIBUESJWFTFOHBHFNFOU
8IJMFFOHBHFNFOUCFTUQSBDUJDFTDMFBSMZEJGGFSCZJOEVTUSZ
JUJTJNQFSBUJWFUIBUXIFOJUDPNFTUPUIFJS
'BDFCPPLQVCMJTIJOHTUSBUFHJFT
CSBOETLFFQUIJOHTTJNQMFBOEJOMJOFXJUIUIFJSGBOTOFFET
8FIPQFUIJTEBUBJTIFMQGVMGPSBTZPVDPOUJOVFUPNBYJNJ[FZPVSCSBOEPSPSHBOJ[BUJPOTQSFTFODF-
,1-D*+(#,,="-
Have questions?
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