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DATA REPORT

Table of Contents

I- -- Introduction and Methodology34*5(-6


II- -- Post Length: 7((.-80-9:,/0-*1%-9!((034*5(-;
III- -----URL Shorteners:-<:)1=-<!)+(-#(>,/(-?@)15-<:('34*5(-;-
IV- -----Best Time to Post:1PTU8IFO1FPQMF"SF-JTUFOJOHy1BHF
V- -----Best Day to Post:-A(0(/')1(-B,$/@34*5(-C
V-i------- ----Entertainment Industry:%POU0WFSMPPLUIF8FFLFOEy1BHF
V-ii------- ----Media Industry:"WPJEUIF.POEBZ/PJTFy1BHF
V-iii- ----Retail Industry:5BLFB-PPLBU4VOEBZ 5IJOL5XJDFCFGPSF1PTUJOH-
- -- ----,1-D/)%*&34*5(-E
V-iv- ----Automotive Industry:-9$1%*&-8@-B,$/-D/)(1%34*5(-E
V-v - ----Business and Finance Industry:-F15*5('(10-4(*=@-G)%!((=34*5(-HI
V-vi- ----Fashion Industry:-F15*5('(10-4(*=@-,1-<:$/@%*&34*5(-HI
V-vii- ----Food and Beverage Industry:-F15*5('(10-J)5:-G)%!((=-*1%--
- - ----9*0$/%*&34*5(-HH
V-viii- ----Healthcare and Beauty Industry:-PPLBU5IVSTEBZy1BHF
V-ix- ----Sports Industry:-4,@0-G,/(-,1-9$1%*&34*5(-HK
V-x - ----Travel and Hospitality Industry:-PPL5PXBSETUIF&OEPGUIF-
- - ----L((=34*5(-HK
VI- -----Action Keywords:'BOT'PMMPX*OTUSVDUJPOT8FMMy1BHF
VII- -----Promotional Keywords:i4PGUFS4FMMw,FZXPSET3FTPOBUF#FTUy1BHF
VIII- -----Question Placement:"TL2VFTUJPOTBUUIF&OEy1BHF-
IX- -----Interrogative Keywords:%POU"TL8IZ"TL8IFSF 8IFO 8PVME4IPVMEy1BHF
X- -----Conclusiony1BHF

!!!"#$%%&'(%)*"+,'---------.*/01(/2#$%%&'(%)*"+,' ª#VEEZ.FEJB*OD1SPQSJFUBSZBOE$POmEFOUJBM
Introduction
.PSFUIBOCJMMJPOQJFDFTPGDPOUFOU XFCMJOLT OFXTTUPSJFT CMPHQPTUT OPUFT QIPUPBMCVNT FUD
BSF
@:*/(%-,1-D*+(#,,=-(*+:-',10:"H

"OEJGZPVSFJOWPMWFEXJUIPSMFBEJOHZPVSCSBOEPSPSHBOJ[BUJPOT'BDFCPPLQSFTFODF ZPVWFVOEPVCUFEMZ
>*+(%-M$(@0),1@-@$+:-*@N

 `8IFOTIPVMEXFQPTU "OEIPXPGUFO

 ` "SFUIFSFDFSUBJOXPSETPSDPOUFOUUIBUXJMMHFOFSBUFUIFIJHIFTUSFTQPOTF


 ` 8IFOBSFQFPQMFFOHBHJOHXJUIPVSDPOUFOU


8FIFBSZPVMPVEBOEDMFBS BOEUIBUTXIZXFWFEFWFMPQFEUIFNPTUDPNQSFIFOTJWFEBUBSFQPSUPOUIJT
UPQJDUPHVJEFZPVS'BDFCPPL8BMMQVCMJTIJOHFGGPSUT4IPXJOHVQJOUIF'BDFCPPL/FXT'FFEJTDSVDJBMUP
'BDFCPPLQVCMJTIJOHFGGPSUT BOEUIJTSFQPSUXJMMQSPWJEFZPVHVJEBODFPOIPXUPEPKVTUUIBU BOENPSF

Methodology
"MM'BDFCPPL1PTUTNBEFWJBUIF#VEEZ.FEJB1MBUGPSNCZBTBNQMFTJ[FPG#VEEZ.FEJBDMJFOUTXFSF
BOBMZ[FEGPSBUXPXFFLQFSJPE +BOVBSZ 'FCSVBSZ 
A-JLFTBOE$PNNFOUTNBEFUP
UIFTF1PTUTXFSFBMTPBOBMZ[FE

5IJTTBNQMFTJ[FSFQSFTFOUTUIFXPSMETMBSHFTUCSBOETJOUIFFOUFSUBJONFOU NFEJB SFUBJM BVUPNPUJWF 


CVTJOFTTBOEmOBODF GBTIJPO GPPEBOECFWFSBHF IFBMUIDBSFBOECFBVUZ TQPSUTBOEUSBWFMBOE-
IPTQJUBMJUZJOEVTUSJFT

Three primary success metrics were reviewed in relation to Wall Posts:

 `Comment Rate:-1$'#(/-,>-O,''(10@-*@-*-.(/+(10*5(-,>->*1-#*@(

 ` -‘Like’ Rate:OVNCFSPGAMJLFTBTBQFSDFOUBHFPGGBOCBTF


 ` -Engagement Rate:BDPNCJOBUJPOPGUIFBCPWFGBDUPSJOHJOGBOCBTFTJ[F


"MMBOBMZTJTJOSFGFSFODFUPQPTUUJNJOHBOETDIFEVMJOHJTCBTFEPO&BTUFSO4UBOEBSE5JNF &45


H
i1SFTT3PPN4UBUJTUJDTw'BDFCPPL"QSJMIUUQXXXGBDFCPPLDPNQSFTTJOGPQIQ TUBUJTUJDT

!!!"#$%%&'(%)*"+,'---------.*/01(/2#$%%&'(%)*"+,' ª#VEEZ.FEJB*OD1SPQSJFUBSZBOE$POmEFOUJBM 3
Post Length:
7((.-80-9:,/0-*1%-9!((0
0VSSFTFBSDITIPXTUIBUUIFSFJTBTUSPOHOFHBUJWFDPSSFMBUJPO-
CFUXFFOQPTUMFOHUIBOEFOHBHFNFOU JOEJDBUJOHUIFMPOHFS
UIFQPTUMFOHUI UIFMFTTFOHBHJOHGBOTmOEJU5IJTmOEJOH
TVQQPSUTUIFUSBEJUJPOBMCFTUQSBDUJDFUIBUDPODJTFDPQZ
JODSFBTFTSFBEBCJMJUZBOEDPOTVNQUJPO1PTUTCFUXFFO
POFBOEDIBSBDUFSTIBE POBWFSBHF BIJHIFS
FOHBHFNFOUSBUF ZFUPOMZBDDPVOUFEGPSPGBMM1PTUT

4,@0@--DIBSBDUFSTPSMFTTJOMFOHUI-:*P(--IJHIFS--(15*5('(10-/*0(@"

URL Shorteners:
<:)1=-<!)+(-#(>,/(-?@)15-<:('
%FTQJUFUIFQPQVMBSJUZPG63-TIPSUFOFST PVSSFTFBSDI
SFWFBMFEUIBUFOHBHFNFOUSBUFTXFSFUISFFUJNFT
IJHIFSGPS1PTUTUIBUVTFEBGVMMMFOHUI63-5IJT
JOTJHIUJOEJDBUFTUIBUUIFVTFPG63-TIPSUFOFST
OFHBUJWFMZBGGFDUTVTFSFYQFSJFODF8IZ *UTMJLFMZ
CFDBVTFUIFiJOEJDBUPSTwBVTFSOPSNBMMZHFUTGSPNSFBEJOH
UIFUFYUJOBGVMMMFOHUI63-BSFNJTTJOHXJUIBTIPSUFOFE63-
'PSFYBNQMF JOTFSUJOHXXXCVEEZNFEJBDPNJOUPB1PTUDMFBSMZJOEJDBUFTUPUIFVTFSUIBU
DMJDLJOHPOUIJTMJOLXJMMUBLFUIFNUPUIF#VEEZ.FEJBXFCTJUF8JUIBTIPSUFOFE63-MJLF
IUUQUJOZVSMDPNZIMXDUIFSFJTOPJOEJDBUJPOUPUIFVTFSXIFSFUIJTMJOLXJMMEJSFDUUIFN 
TPUIFZBSFMFTTMJLFMZUPFOHBHFXJUIJU*GZPVEPOFFEUPTIPSUFOB63- USZBCSBOE
TQFDJmDTIPSUFOFS

)PXFWFS FBSMJFSmOEJOHTSFWFBMFEUIBUMPOH1PTUTIBWFMPXFSFOHBHFNFOU4P IPXEP


ZPVVTFB63-JOZPVS1PTUXIJMFTUJMMLFFQJOHUIF1PTUTIPSU 6TFBCSBOETQFDJmD63-
TIPSUFOFS GPSFYBNQMF IUUQCEEZNF'. XIJDITUJMMBMMPXTGPSTPNFCSBOEJOEJDBUPST

F15*5('(10-/*0(@-*/(-- UJNFTIJHIFSGPS1PTUTUIBUVTFEBGVMMMFOHUI63-

!!!"#$%%&'(%)*"+,'---------.*/01(/2#$%%&'(%)*"+,' ª#VEEZ.FEJB*OD1SPQSJFUBSZBOE$POmEFOUJBM 4
Best Time to Post:
1PTU8IFO1FPQMF"SF-JTUFOJOH

"QQSPYJNBUFMZPG1PTUTXFSFQVCMJTIFEGSPN".UISPVHI1. JOEJDBUJOHCSBOETBSFNPTU-
BDUJWFXJUIUIFJS1PTUTEVSJOHDPSFCVTJOFTTIPVST &45
"GUFS1. UIFOVNCFSPGQVCMJTIFE1PTUT
TUFBEJMZEFDSFBTFE-

)PXFWFS CSBOETUIBUQPTUFEPVUTJEFPGCVTJOFTTIPVST FBSMZNPSOJOH BUUIFmOJTIPGUIFXPSLEBZBOEMBUF


BUOJHIU
IBEFOHBHFNFOUSBUFTBQQSPYJNBUFMZIJHIFSUIBOBWFSBHF

5IJTSFnFDUTUIFJNQPSUBODFPGIBWJOHB1PTUBQQFBSBUUIFUPQPGGBOT/FXT'FFETEVSJOHUIFUJNFTPGEBZ
UIFZBSFNPTUMJLFMZDIFDLJOHUIFJS'BDFCPPL1BHFT#ZQPTUJOHXJUIJOCVTJOFTTIPVST CSBOETNJTTUIF
DSJUJDBMPQQPSUVOJUZUPHFUUIFWJTJCJMJUZUIFZOFFEGPSNBYJNVNFOHBHFNFOU4P TDIFEVMF1PTUTUPBQQFBS
FBSMZJOUIFNPSOJOHPSMBUFBUOJHIU%POUQVCMJTI1PTUTTJNQMZCFDBVTFZPVSFJOGSPOUPGZPVSDPNQVUFS

Q/*1%@-0:*0-.,@0(%-,$0@)%(-,>-#$@)1(@@-:,$/@-:*% IJHIFS(15*5('(10-/*0(@"

Engagement Rate Variance % of Brand Posts

0%

!!!"#$%%&'(%)*"+,'---------.*/01(/2#$%%&'(%)*"+,' ª#VEEZ.FEJB*OD1SPQSJFUBSZBOE$POmEFOUJBM 5
Best Day to Post:
A(0(/')1(-B,$/@
0VSSFTFBSDISFWFBMFEUIBUPG1PTUTBSFQVCMJTIFECFUXFFO.POEBZUISPVHI'SJEBZ XJUIVTFS
FOHBHFNFOUPOUIFTF1PTUTQFBLJOHPO5IVSTEBZBOE'SJEBZ(FOFSBMMZTQFBLJOH UIBUNFBOTUIFCFTU
UJNFPGUIFXFFLUPQPTUJTUPXBSETUIFFOEPGUIFXFFL5IJTmOEJOHDPJODJEFTXJUIEBUBSFDFOUMZSFWFBMFE
CZ'BDFCPPLTIPXJOHUIBUUIFi)BQQJOFTT*OEFYwPO'BDFCPPLTQJLFTCZPO'SJEBZH

&OHBHFNFOUSBUFTGBMMBQQSPYJNBUFMZCFMPXBWFSBHFGPS1PTUTQVCMJTIFE.POEBZUISPVHI8FEOFTEBZ 
XJUIFOHBHFNFOUSBUFTPO4BUVSEBZCFJOHCFMPXBWFSBHF)PXFWFS FOHBHFNFOUSBUFTVMUJNBUFMZWBSZ
#&-)1%$@0/&"--

THURS
SUN
FRI
WED
MON TUES
SAT

`5IFMFTTQFPQMFXBOUUPCFBUXPSL UIFNPSFUIFZBSFPO'BDFCPPLþ

` 6UJMJ[FUIFnFYJCJMJUZPGQSFTDIFEVMFE1PTUTUPDPNNVOJDBUFUPGBOTXIFOUIFZBSFNPTUFOHBHFE-


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 IJHIFS--0:*1-,0:(/-%*&@-,>-0:(-!((="
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i(SPTT/BUJPOBM)BQQJOFTTw'BDFCPPL"QSJMIUUQBQQTGBDFCPPLDPNHOI@JOEFY

!!!"#$%%&'(%)*"+,'---------.*/01(/2#$%%&'(%)*"+,' ª#VEEZ.FEJB*OD1SPQSJFUBSZBOE$POmEFOUJBM 6
Entertainment Industry:
%POU0WFSMPPLUIF8FFLFOE

ay
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    % of Brand Posts
Engagement Rate Variance

50% 20%
40% 18%

Engagement Rate Variance


FRI
30% 16%
14%

% of Brand Posts
SUN
20%

SAT
12%
WED 10%
10%
0%
0%
8%
THURS -10%
6%
TUES
-20% 4%
MON
-30% 2%
-40% 0%

ay
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ay
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`1FPQMFBSFNPTUFOHBHFE'SJEBZUISPVHI4VOEBZ CVUCSBOETBSFOPUBDUJWFMZQPTUJOHUIFO

Media Industry:
"WPJEUIF.POEBZ/PJTF
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Engagement Rate Variance % of Brand Posts



15% 20%
18%

SAT
Engagement Rate Variance

10%
16%

% of Brand Posts
14%
5%
12%

TUES FRI 0%
0% 10%

SUN
8%
-5%
6%

MON THURS -10%


4%
2%
WED -15% 0%
ay

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!!!"#$%%&'(%)*"+,'---------.*/01(/2#$%%&'(%)*"+,' ª#VEEZ.FEJB*OD1SPQSJFUBSZBOE$POmEFOUJBM 7
Retail Industry:
5BLFB-PPLBU4VOEBZ 5IJOL5XJDF-
#(>,/(-4,@0)15-,1-D/)%*&

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Engagement Rate Variance % of Brand Posts

30% 25%
25%

Engagement Rate Variance


SUN
20% 20%

% of Brand Posts
15%
10% 15%

WED 5%
0% 10%
TUES -5%
FRI -10% 5%
MON THURS
SAT
-15%
-20% 0%

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`'BOFOHBHFNFOUSPDLFUTVQPO4VOEBZ CVUCSBOE1PTUTBDDPVOUGPSPOMZPGBMM1PTUT-
------,1-9$1%*&"

` #SBOETQPTUFEIFBWJMZPO'SJEBZ CVUGBOFOHBHFNFOUJTTJHOJmDBOUMZCFMPXBWFSBHFGPSUIJTEBZ-


-PPLUPQPTUNPSFPO4VOEBZ

Automotive Industry:
9$1%*&-8@-B,$/-D/)(1%
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Engagement Rate Variance % of Brand Posts

120% 25%
100%
Engagement Rate Variance

80% 20%

% of Brand Posts
60%

SUN
40% 15%
20%
0%
0% 10%
WED -20%
MON -40% 5%
TUES -60%
THURS
FRI
-80% 0%
ay

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S
SAT
ay

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Sa
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W

`&OHBHFNFOUSBUFTTQJLFTJHOJmDBOUMZGPS1PTUTNBEFPO4VOEBZ CVUUIFBVUPNPUJWFJOEVTUSZJTTMPX-
UPDBQJUBMJ[FPOUIJTUSFOE XJUIMFTTUIBOPGBMM1PTUTCFJOHNBEFPOUIJTEBZ-PPLUPQPTUNPSF-
------,1-9$1%*&"

!!!"#$%%&'(%)*"+,'---------.*/01(/2#$%%&'(%)*"+,' ª#VEEZ.FEJB*OD1SPQSJFUBSZBOE$POmEFOUJBM 8
Business and Finance Industry:
F15*5('(10-4(*=@-G)%!((=-

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Engagement Rate Variance % of Brand Posts

80% 25%

Engagement Rate Variance


60%

WED
20%

% of Brand Posts
40%

20% 15%

THURS
0%
0% 10%
-20%
5%
FRI
MON SAT
-40%
TUES
-60% 0%
SUN

ay
y

ay
ay

ay
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`.PTU1PTUTBSFQVCMJTIFE.POEBZUISPVHI'SJEBZ CVUFOHBHFNFOUSBUFTEPOUTQJLFVOUJM-
8FEOFTEBZBOE5IVSTEBZ ESPQQJOHTIBSQMZBHBJO'SJEBZUISPVHI5VFTEBZ-PPLUPQPTUPO-
------L(%1(@%*&-*1%-<:$/@%*&-!:(1-(15*5('(10-/*0(@-*/(-:)5:(@0"---

Fashion Industry:
F15*5('(10-4(*=@-,1-<:$/@%*& ed
ne
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Engagement Rate Variance % of Brand Posts

40% 25%

30%
Engagement Rate Variance

THURS
20%
20%

% of Brand Posts
10% 15%

0%
0%
FRI SAT 10%
-10%
MON WED -20%
5%

TUES -30% 0%
SUN
ay

ay
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ay

y
ay

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`&OHBHFNFOUSBUFTQFBLPO5IVSTEBZ CVUTIPXBTJHOJmDBOUESPQJOFOHBHFNFOUPO'SJEBZBOE-
UIFXFFLFOE EFTQJUFCSBOETCFJOHNPTUBDUJWFXJUI1PTUTPO'SJEBZ-PPLBU5IVSTEBZUP-
QVCMJTIDPOUFOU

!!!"#$%%&'(%)*"+,'---------.*/01(/2#$%%&'(%)*"+,' ª#VEEZ.FEJB*OD1SPQSJFUBSZBOE$POmEFOUJBM 9
Food and Beverage Industry:
F15*5('(10-J)5:-G)%!((=--
*1%-9*0$/%*&

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Engagement Rate Variance % of Brand Posts

100% 20%

80% 18%

Engagement Rate Variance


16%
60%
14%

% of Brand Posts
TUES
40% 12%
20% 10%
SAT
WED 0% 8%
0%
FRI 6%
SUN
THURS
-20%
MON
4%
-40% 2%
-60% 0%

ay

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`0GBMMUIFJOEVTUSJFTSFWJFXFE GPPEBOECFWFSBHFCSBOETXFSFQSPQPSUJPOBUFMZNPSFBDUJWFXJUI-
QVCMJTIJOHPOUIFXFFLFOEBTDPNQBSFEUPPUIFSJOEVTUSJFT BMUIPVHIFOHBHFNFOUSBUFTQFBLFE-
PO5VFTEBZBOE8FEOFTEBZ BOEBHBJOPO4BUVSEBZ

` 'PPEBOECFWFSBHFCSBOETTIPVMEMPPLUPUIFTFEBZT 5VFTEBZ 8FEOFTEBZBOE4BUVSEBZ


BT-


iBODIPSTwGPSDPOUFOUQVCMJTIJOH

Healthcare and Beauty Industry:


-PPLBU5IVSTEBZ
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Engagement Rate Variance % of Brand Posts

50% 20%
40% 18%
Engagement Rate Variance

16%
30%

THURS
14% % of Brand Posts
20% 12%
10% 10%
0%
0% 8%
6%
-10%
4%

MON SAT -20% 2%


WED FRI -30% 0%
TUES
y

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id
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SUN
rd
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`&OHBHFNFOUSBUFTQFBLPO5IVSTEBZTPIFBMUIDBSFBOECFBVUZCSBOETTIPVMEQVCMJTIUIFOUP-
DBQJUBMJ[FPOIJHIFSFOHBHFNFOUSBUFT4BWFUIFCFTUDPOUFOUGPS5IVSTEBZ XIFOFWFSQPTTJCMF

!!!"#$%%&'(%)*"+,'---------.*/01(/2#$%%&'(%)*"+,' ª#VEEZ.FEJB*OD1SPQSJFUBSZBOE$POmEFOUJBM 10
Sports Industry:
4,@0-G,/(-,1-9$1%*&

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Engagement Rate Variance % of Brand Posts

120% 25%
100%

Engagement Rate Variance


SUN
80% 20%

% of Brand Posts
60%
15%
40%
20%
10%
0%
0%
-20% 5%
SAT
MON WED FRI -40%

TUES THURS -60% 0%

ay

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`/PUTVSQSJTJOHMZ FOHBHFNFOUSBUFTGPSTQPSUTCSBOETTQJLFPO4VOEBZ)PXFWFS TQPSUTCSBOET-
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BNPOHUIFMPXFTUGPSUIFXFFL.BLFTVSFZPVSFTDIFEVMJOHTPNFPGZPVSCFTUDPOUFOUUPCF-
QVCMJTIFEPO4VOEBZTPUIBUZPVSFNBUDIJOHDPOUFOUXJUIIJHIFSFOHBHFNFOUMFWFMT

Travel and Hospitality Industry:


-PPL5PXBSETUIF&OEPGUIF8FFL sd
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Engagement Rate Variance % of Brand Posts

50% 25%

40%
Engagement Rate Variance

THURS
20%
30%

% of Brand Posts
TUES 20% 15%

WED FRI 10%


10%
MON 0%
0%

-10%
SAT 5%
SUN
-20%

-30% 0%
y
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`5IFMPXFTUFOHBHFNFOUSBUFTBSFPOUIFXFFLFOEBOE8FEOFTEBZ XIJMFIJHIFTUFOHBHFNFOU-
PDDVSTPO5IVSTEBZBOE'SJEBZ-PPLUPXBSETUIFFOEPGUIFXFFLUPQVCMJTIDPOUFOU

!!!"#$%%&'(%)*"+,'---------.*/01(/2#$%%&'(%)*"+,' ª#VEEZ.FEJB*OD1SPQSJFUBSZBOE$POmEFOUJBM 11
Action Keywords:
'BOT'PMMPX*OTUSVDUJPOT8FMM
5PESJWFA-JLFT CFEJSFDUJOBTLJOHGPSUIFAMJLF0VUSJHIUSFRVFTUTXPSLFENPTUFGGFDUJWFMZ

5PESJWF$PNNFOUT BTLBEJSFDURVFTUJPOBOEBTLGPSUIFSFTQPOTF"TLGBOTUPiQPTU wiDPNNFOUwPSiUFMMw


ZPVTPNFUIJOH'BOTXJMMMJTUFOBOESFTQPOECZDPNNFOUJOH

5IFUPQUXPLFZXPSET iMJLFwBOEiQPTU wCPUIIBWF-


QPTJUJWFDPNNFOUBOEAMJLFSBUFToTVHHFTUJOHUIF-
 'BOTGPMMPXJOTUSVDUJPOTXFMM-
CBTJDGVOEBNFOUBMSVMFUPLFFQJUTJNQMFA-JLJOHB-
1PTUSFRVJSFTUIFMFBTUBNPVOUPGFGGPSUBTLFEPGB-
VTFS TPJGZPVXBOUVTFSTUPAMJLFB1PTU KVTUUFMM-
5IFTJNQMFS UIFCFUUFS
UIFNPVUSJHIUCFDBVTFUIFZXJMMMJTUFO

LIKE POST
TAKE COMMENT
SUBMIT TELL US
WATCH CHECK
POST LIKE
CHECK SUBMIT
COMMENT SHARE
CLICK CLICK
SHOP TAKE
VISIT WATCH
VISIT
BECOME A FAN
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ORDER
ORDER

!!!"#$%%&'(%)*"+,'---------.*/01(/2#$%%&'(%)*"+,' ª#VEEZ.FEJB*OD1SPQSJFUBSZBOE$POmEFOUJBM 12
Promotional Keywords:
i4PGUFS4FMMw,FZXPSET
3FTPOBUF#FTU
EVENT
8IFOSVOOJOHBDPOUFTU TXFFQTUBLFTPSPUIFSQSPNPUJPOBM
WINNER
OFFER
PGGFS iTPGUFSTFMMwLFZXPSETSFTPOBUFCFUUFSXJUIVTFSTBT
PQQPTFEUPNPSFEJSFDUPSBHHSFTTJWFMBOHVBHFMJLFiDPOUFTU w

NEW
iQSPNPUJPO wiTXFFQTUBLFwBOEiDPVQPOwLFZXPSET

5XPPGUIFUPQmWFQSPNPUJPOBMLFZXPSETXFSFiXJOOFSwBOE
iXJO wTVHHFTUJOHGBOTBSFPQFOUPBDPOUFTUPSTXFFQTUBLFT WIN
0&.(-,>-./,',0),1-!:(1-0:(-+,//(+0-0,1(-)@-@(0-)1-0:(-4,@0"--
BRAND NEW
ONLY
8JOXJOOJOHLFZXPSETHJWFGBOTTPNFUIJOHUPHFUFYDJUFE

ENTRY
BCPVUSBUIFSUIFOGFFMJOHUIFZBSFCFJOHTPMEUP

BUY
CHECK
D*1@-*/(-:*..&-0,-(15*5(-!)0:- COMMENT
iFWFOUTw-*1%-iXJOOJOHw- CLICK
SHOP
VISIT
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BECOME A FAN
MBOHVBHFTVDIBT- TELL US
SHARE
SEE
- iDPOUFTUw-,/-iQSPNPUJPOw ORDER

'Like' Rate Variance Comment Rate Variance

200%
Average Rate Variance

150%

100%

50%

0%

-50%

-100%
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!!!"#$%%&'(%)*"+,'---------.*/01(/2#$%%&'(%)*"+,' ª#VEEZ.FEJB*OD1SPQSJFUBSZBOE$POmEFOUJBM 13
Question Placement:
"TL2VFTUJPOTBUUIF&OE
1PTUTUIBUFOEXJUIBRVFTUJPO SBUIFSUIBOIBWJOHJUBUUIF
CFHJOOJOHPSNJEEMF
IBWFBIJHIFSFOHBHFNFOUSBUF
R)P(1-0:(-%(@)/(%-,$0+,'(-,>-*-M$(@0),1-4,@0-)@-0,-)1P,=(-*-
SAT

SFTQPOTF QMBDJOHJUBUUIFFOEPGUIF1PTUFOTVSFTUIBUBOZ
BEEJUJPOBMJOGPSNBUJPOJOUIF1PTUEPFTOPUEJTUSBDUUIFGBO
>/,'-./,P)%)15-*-/(@.,1@("-L:(1-@((=)15-(15*5('(10->/,'-
VTFST FOEUIF1PTUXJUIBRVFTUJPO

 4,@0@-0:*0-(1%-!)0:-*-M$(@0),1-:*P(-*- IJHIFS--(15*5('(10-/*0("

Interrogative Keywords:
%POU"TL8IZ-
"TL8IFSF 8IFO -
8PVME4IPVME
A(@.)0(-0:(->*+0-0:*0-0:(&-%/,P(-0:(-:)5:(@0-(15*5('(10--
SBUFT iXIFSF wiXIFO wiXPVMEwBOEiTIPVMEwBTRVFTUJPO-
LFZXPSETXFSFVOEFSVUJMJ[FEJO1PTUT#SBOETDBOMPPLUP-
$@(-0:(@(-=(&!,/%@-0,-%/)P(-:)5:(/-(15*5('(10-/*0(@"

5IFVTFPGiXPVMEwESJWFTBTQJLFJOAMJLFTJOQBSUJDVMBS5IJT-
JTNPTUMJLFMZEVFUPGBOTVTJOHAMJLFBTBXBZUPWPUFiZFTw-
POUIFRVFTUJPOSBUIFSUIBOQPTUJOHiZFTwUPB8BMM

i)PX wiXIP wiXIBU wiEJEwBOEiXIZwIBEUIFMPXFTUFOHBHFNFOU-


SBUFT XJUIiXIBUwCFJOHVTFEJOBMBSHFOVNCFSPG1PTUT

`i8IFSF wiXIFO wiXPVMEwBOEiTIPVMEwESJWFUIFIJHIFTUFOHBHFNFOUSBUFT CVUBSFVTFEMFTT-


GSFRVFOUMZ MFBWJOHBOPQQPSUVOJUZGPSCSBOETUPJODSFBTFVTFPGUIFTFLFZXPSET


`"WPJEBTLJOHiXIZwRVFTUJPOTi8IZwIBTCPUIUIFMPXFTUAMJLFBOEDPNNFOUSBUFT BOENBZCF-
QFSDFJWFEBTJOUSVTJWFBOEPSDIBMMFOHJOH

!!!"#$%%&'(%)*"+,'---------.*/01(/2#$%%&'(%)*"+,' ª#VEEZ.FEJB*OD1SPQSJFUBSZBOE$POmEFOUJBM 14
Conclusion
'BDFCPPLJTUIFGBTUFTUHSPXJOHUXPXBZDPNNVOJDBUJPOTQMBUGPSNPGBMMUJNF BOEBTCSBOETJODSFBTJOHMZ
NBLFUIFTPDJBMOFUXPSLBLFZIVCGPSUIFJSNBSLFUJOHBOEDPNNVOJDBUJPOTUSBUFHJFTXJUIWBSJPVT
TUBLFIPMEFST JUJTDSVDJBMUIFZVOEFSTUBOEXIBUESJWFTFOHBHFNFOU

8IJMFFOHBHFNFOUCFTUQSBDUJDFTDMFBSMZEJGGFSCZJOEVTUSZ JUJTJNQFSBUJWFUIBUXIFOJUDPNFTUPUIFJS
'BDFCPPLQVCMJTIJOHTUSBUFHJFT CSBOETLFFQUIJOHTTJNQMFBOEJOMJOFXJUIUIFJSGBOTOFFET

8FIPQFUIJTEBUBJTIFMQGVMGPSBTZPVDPOUJOVFUPNBYJNJ[FZPVSCSBOEPSPSHBOJ[BUJPOTQSFTFODF-
,1-D*+(#,,="-

Have questions?

` $POUBDUVTBUQBSUOFS!CVEEZNFEJBDPN PSGPMMPXVTPO


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!!!"#$%%&'(%)*"+,'---------.*/01(/2#$%%&'(%)*"+,' ª#VEEZ.FEJB*OD1SPQSJFUBSZBOE$POmEFOUJBM 15

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