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THE FIVE GENERIC COMPETITIVE STRATEGIES

THE FIVE GENERIC COMPETITIVE STRATEGIES

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Published by spark_123

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Published by: spark_123 on Aug 30, 2008
Copyright:Attribution Non-commercial

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04/02/2013

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THE FIVE GENERICCOMPETITIVE STRATEGIES
---WHICH TO CHOOSE
 
Business-Level Strategy (Defined)
An integrated and coordinated set of commitments and actions the firm uses togain a competitive advantage by exploitingcore competencies in specific productmarkets
 
Business-Level Strategy
 
Business-levelBusiness-levelStrategyStrategy
Which good or Which good or service to provideservice to provideHow to Distribute itHow to Distribute itHow to manufactureHow to manufactureitit

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