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Table Of Contents

Letters I
Letters:
Types of Letters:
Format of a Letter:
Elements of a Letter:
Heading:
Recipient's Address:
Salutation:
Closing Phrase:
End Notations:
Job Application Letters:
Application letters:
Front Matter:
End Matter:
Acceptance Letters:
Format:
Transmittal Letters:
Letters II
Letters of Inquiry:
Footer:
Technical-Information Letters and Memoranda:
References and Letters of Recommendation:
Obtaining Letters of Recommendation:
General Guidelines for Requesting References or Letters of Recommendation:
Guidelines for Written Letters of Recommendation:
Writing Letters of Recommendation:
Guidelines for Writing Letters of Recommendation:
Writing Direct Requests
For Organizing Direct Requests:
Direct Request:
Main Idea of the Request:
Example.:
Justification, Explanation and Details:
Placing Orders:
Requesting Routine Information and Action:
Request to Company Insiders:
Example i.e. MEMO:
Structure of Customer Letters:
Requesting Claims and Adjustments:
Making Routine Credit Requests:
Writing Routine, Good-News and Goodwill Messages
Organizing Positive Messages:
Clear Statement of the Main Idea:
Necessary Details:
Courteous Close:
Acknowledging Orders:
Replying to Requests for Information and Action:
When a Potential Sale Is Involved:
When No Potential Sale Is Involved:
Responding Favorably to Claims and Adjustment Requests:
Approving Credit:
Providing Credit References:
Writing Bad-News Messages
Organizing bad-news messages:
Buffer:
Reasons:
Positive Close:
Direct Plan:
Conveying bad news about orders:
Writing Persuasive Messages
Motivating with persuasive messages:
Needs and Appeals:
Emotion and Logic:
Semantics:
Organizing persuasive messages:
Writing Persuasive Request for Action:
Writing Sales Letters:
Planning Sales Letters:
Determining Selling Points and Benefits:
Defining the Audience:
Writing Short Reports
What makes a good report ?:
Accuracy:
Describe facts and Events in concrete terms:
Put the facts in perspective:
Give plenty of evidence for your conclusions:
Present only objective evidence and verifiable conclusions:
Keep your personal biases in check:
Good judgment:
Responsive format, style and organization:
What subject does the report cover ?:
Why is the report being prepared ?
Planning Short Reports:
You may perceive the report in one of the following formats:
Establishing a Basic Structure:
Key points to cover:
Interim Progress Reports:
New Business Proposal to an Outside Client:
Developing Structural Class:
The Opening:
Transitions:
Planning Long Reports
Five steps in Planning a Report:
Asking the right questions:
Developing the statement of Purpose:
Informational Assignments:
Analytical Assignments:
Why are we having trouble hiring secretaries?:
The Rules of Division:
Preparing a preliminary Outline: Alphanumeric System:
Decimal System:
Preparing a Work Plan:
Collecting Primary Data:
Writing Long Reports
Report Production:
Composing a formal Report:
Title fly and Title Page:
Introduction:
Summary, Conclusions and Recommendations:
Notes:
General Reports
Varieties of report-writing situations:
How readers want to use the information you provide:
The questions that readers ask most often:
General superstructure of reports:
Method of Obtaining Facts:
Facts:
Discussion:
Conclusions:
Recommendations:
A note about summaries:
Empirical Research Report
In this lecture you will learn:
Typical Writing Situations:
The questions Readers ask Most:
The seven Questions:
Superstructure for Empirical research Reports:
Announcing the topic:
Explaining the importance of research:
Relevance to Organization Goals:
Literature Reviews:
Objectives of the Research:
Method:
Results:
one of two ways:
Feasibility Reports
In this lecture we will learn:
Typical Writing Situation:
The Questions Readers Ask Most Often:
The Questions Readers Ask Most Often
Why is it important for us to consider these alternatives?
Are your criteria reasonable and appropriate?
Are your facts reliable?:
What are the important features of the alternatives?
How do the alternatives stack up against your criteria?
What overall conclusions do you draw about the alternatives?
What do you think we should do?
Superstructure for Feasibility Reports
Introduction
Criteria:
Two Ways of Presenting Criteria:
Importance of Presenting Criteria:
Sources of Your Criteria:
Four Common Types of Criteria:
Methods of Obtaining Facts:
Overview of Alternatives:
Evaluation:
Do this:
In this lecture we learnt:
Progress Reports
The Readers’ Concern with the Future:
The Questions Readers Ask Most Often
Superstructure for Progress Reports:
Superstructure for Progress Reports: INTRODUCTION
Facts and Discussion:
Answering your Readers’ Questions:
Providing the Appropriate Amount of Information
Organizing the Discussion:
Emphasizing Important Findings and Problems
Emphasizing Important:
The variety of proposal writing situations
Example Situation 1:
Continued…:
Example, Situation 2:
Strategy of conventional superstructures for proposals
Various lengths of proposals:
Superstructure for proposals:
Problem:
When the readers define the problem for you
When readers provide the general statement of the problem
When you must define the problem yourself
In this lecture you learnt
Product:
Resources:
Schedule:
Qualifications:
Management:
Costs:
Instructions
The Variety of Instructions:
Application Instructions:
Good visual Aids is Essential:
Page Design:
Testing is often indispensable:
Conventional Superstructure for:
Subject:
Aim:
Intended readers:
Scope:
Organization:
Usage:
Motivation:
Examples:
Background:
Directions:
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Published by Kami Jami

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Published by: Kami Jami on Apr 18, 2011
Copyright:Attribution Non-commercial

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