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Table Of Contents

What is this Guidebook?
Why the Media Guidebook?
Who will find the Guidebook Useful?
How can the Guidebook be Used and Adapted?
I. What is Media?
II. What is The Role of Media?
III. What Are the Benefits of NGOs Using Media?
IV. Obstacles/Challenges That Are Faced By The Media
I. Linking With the Media
Making the Media an Ally
II. Media Strategy
III. Media Campaign As AMedia Strategy
What is a Press Release?
I. What Information Should be Included in a Press Release?
Constructing a Press Release
How Will I Know if the Headline is a Good One?
How Do I get the Press Release to The Right Person?
Media Outlets and Decisions to Cover Stories
II. What Should a Press Release Look Like?
III. Press Releases: Questions and Answers
IV. Tips On Paste-up of Published Articles
II. Different Ways of Interviewing with Media Reporters
III. Radio and TV Interviews
IV. Interviews: Questions and Answers
I. What is a speech?
II. Audio Visual
I. Print Tools
II. Electronic Media
III. Internet and E-mail
Using the Internet
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Some Final Tips
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Media Guide

Media Guide

Ratings: (0)|Views: 23 |Likes:
Published by sohaila_2

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Published by: sohaila_2 on Apr 19, 2011
Copyright:Attribution Non-commercial


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