INDIAN ICE-CREAM AN OVERVIEW
Ice-cream is a frozen dessert usually made from dairy products, such as milk and cream,and often combined with fruits or other ingredients and flavors. Most varieties containsugar, although some are made with other sweeteners. In some cases, artificial flavoringsand colorings are used in addition to the natural ingredients.The meaning of ice-cream varies from one country to another. Terms like frozen custard,frozen yogurt, sorbet, and gelato and so on.
• ICE CREAM INDUSTRY IN INDIA
The ice cream industry in India is in many ways, reflective of overall population distribution.The country’s population is primarily rural with approximately 65% of the population living invillages. It is estimated that only 30% of entire market is “organized”.The Ice-cream industry in India is worth Rs. 2000 crores.The industry can be divided into branded and unbranded market. The branded market atpresent is 100 million liters per annum valued at Rs.800 crores.In 2008-09, in the branded ice cream market, Amul held the no. one spot with the marketshare of 38%, followed by Kwality Walls 14%, Vadilal 12% and Mother Dairy at 8%.The per capita consumption of ice cream in India is approximately 300m1, as against theworld average of 2.3 liter per annum.Vanilla, strawberry and chocolate together constitute approximately 60% of the market.
BRIEF HISTORY OF ORGANISATION
Who is unknown with that moppet, which put the branded milk product on India’s breakfasttable? Yes! the amul butter girl which simply said by her baseline “utterly butter deliciousAMUL “the butter of amul which has launched in 1945 by GCMMF became very famous in1967 amongst the majority of people of India by the help of its advertisement .For 30 oddyears the utterly butterly girl has managed to keep her following intact .so much so thatadds are ready to enter in the gunnies book of world record being the largest campaignever.Today people are very frank with brand name of “AMUL” OF GCM.MF Ltd. Now amul hascompletely set up its goodwill in Indian market. The national dairy development board, withits operation flood programmed, has played a shining role in its growth & development.