Welcome to Scribd. Sign in or start your free trial to enjoy unlimited e-books, audiobooks & documents.Find out more
Download
Standard view
Full view
of .
Look up keyword or section
Like this
21Activity
0 of .
Results for:
No results containing your search query
P. 1
Project Report Amul pooja

Project Report Amul pooja

Ratings: (0)|Views: 3,057|Likes:
Published by anon_783082637

More info:

Published by: anon_783082637 on Apr 19, 2011
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as DOC, PDF, TXT or read online from Scribd
See more
See less

07/15/2013

pdf

text

original

 
INTRODUCTION OF THE INDUSTRY
The collaboration & effort of each member by giving their to another hands as such allreturns distributed amongst themes per share & constitution of society.India is a big country in which most of people resides below poverty line. Father of nation“MAHATMA GANDHI JI” is the first man of our country who thought, orates and wrote aboutthe co-operative system to save the country workers from the economics exploitation.After independence and his first visit to Russia our first prime minister “PANDIT JAWAHARLAL NEHRU” started movement for the upliftment of people by constituting co-operativesocieties is based on formal president of U.S.A “MR.ABRAHAM LINCOLN” i.e. by thepeople, for the people and of the people.As the co-operative societies are being constituted by the people after nomination of members and members of society elects officer bearer themselves under the rules andregulations of such body by their own thinking, which were based their own requirement &then all co-operative efforts done by all the people.The co-operation federation by movement can also known as social revolution .This is thesolid way by which producers of villagers (members) go to directly in managed &associated way and due to better prices of their produces reimburse to them by which their uplift & communal harmony rises day by day.None can raise their finger to that matter dealt by the society worker under the guidance of rules &regulations constituted by the member & an of them have an opportunity to replaceany office bearer of his society at the time of annual election which is under the act passedby govt, of India in 1961.During the last 47 years, a co-operative society of our country has struggled hard to win itsfreedom from economic exploitation using the cooperative daring as its weapon .It hascreated a formidable business entity .one of that has overcome the toughest challengesemerging as a recognized player in the international dairy industry .This society is known asGujarat cooperative milk marketing federation Ltd. 
1
 
INDIAN ICE-CREAM AN OVERVIEW
Ice-cream is a frozen dessert usually made from dairy products, such as milk and cream,and often combined with fruits or other ingredients and flavors. Most varieties containsugar, although some are made with other sweeteners. In some cases, artificial flavoringsand colorings are used in addition to the natural ingredients.The meaning of ice-cream varies from one country to another. Terms like frozen custard,frozen yogurt, sorbet, and gelato and so on.
• ICE CREAM INDUSTRY IN INDIA
The ice cream industry in India is in many ways, reflective of overall population distribution.The country’s population is primarily rural with approximately 65% of the population living invillages. It is estimated that only 30% of entire market is “organized”.The Ice-cream industry in India is worth Rs. 2000 crores.The industry can be divided into branded and unbranded market. The branded market atpresent is 100 million liters per annum valued at Rs.800 crores.In 2008-09, in the branded ice cream market, Amul held the no. one spot with the marketshare of 38%, followed by Kwality Walls 14%, Vadilal 12% and Mother Dairy at 8%.The per capita consumption of ice cream in India is approximately 300m1, as against theworld average of 2.3 liter per annum.Vanilla, strawberry and chocolate together constitute approximately 60% of the market. 
BRIEF HISTORY OF ORGANISATION
Who is unknown with that moppet, which put the branded milk product on India’s breakfasttable? Yes! the amul butter girl which simply said by her baseline “utterly butter deliciousAMUL “the butter of amul which has launched in 1945 by GCMMF became very famous in1967 amongst the majority of people of India by the help of its advertisement .For 30 oddyears the utterly butterly girl has managed to keep her following intact .so much so thatadds are ready to enter in the gunnies book of world record being the largest campaignever.Today people are very frank with brand name of “AMUL” OF GCM.MF Ltd. Now amul hascompletely set up its goodwill in Indian market. The national dairy development board, withits operation flood programmed, has played a shining role in its growth & development.
2
 
The institute of rural management “ANAND” (Gujarat) as always has contributed to theprospective building & professionalization of management of co-operative sector.The advertising agency like ASP bankers like (bank of Baroda, standard bank of India, kairadistrict central co-operative bank Itd. insurances, management, Consultants, suppliers&transport has also given a great help in management.The great strength of GCMMF Ltd. (AMUL) is member union of cooperatives, the spirit of co-operative movement & adherence to fundamental principle of the co-operative.The management of federation elected leaders & office bearers for their valuable guidance,support& co-operative.With the support of govt, of India &govt. of Gujarat, today GCMMF Ltd. (AMUL) continuedtoward its progress.Gujarat co-operative milk marketing federation ltd. ANAND India is registered under Gujaratco-operative Societies act 1961.
INDIAN DAIRY INDUSTRY-FACTS & FIGURE
Beginning in organized milk handling was made in India with the establishment of MilitaryDairy Farms. Handling of milk in Co-operative Milk Unions established all over the countryon a small scale in the early stages. Long distance refrigerated rail-transport of milk fromAnand to Bombay since 1945 Pasteurization and bottling of milk on a large scale for organized distribution was started at Aarey (1950), Calcutta (Haringhata, 1959), Delhi(1959), World (1961), Madras (1963) etcEstablishment of Milk Plants under the Five-Year Plans for Dairy Development all over India. These were taken up with the dual object of increasing the national level of milkconsumption and ensuring better returns to the primary milk producer. Their main aim wasto produce more, better and cheaper milk.
• MILK PRODUCTION
India’s milk production increased from 21.2 million MT in 1968 to 88.1 Million MT in 2003-04. . India is the largest producer of Milk in the World (replacing USA). Per capitaavailability of milk presently is 231 grams per day, up from 112 grams per day in 1968-69. .India’s3.8 percent annual growth of milk production surpasses the 2 percent growth in population;the net increase in availability is around 2 per cent per year.
• MARKETING
3

Activity (21)

You've already reviewed this. Edit your review.
1 hundred reads
1 thousand reads
Kaustubh Thavre liked this
ayona12340000 liked this
Lalit Dhuri liked this
Simki Dutta liked this
Twagirayesu Eric liked this
Ling Ling liked this
Arvind Limbani liked this
Twagirayesu Eric liked this

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->